About the project
VARUS is a national chain of supermarkets represented on the food retail market of Ukraine by the Omega company. The VARUS network operates in several formats: classic supermarkets, To Go stores and the VARUS.UA conscious shopping service. Founded in 2003, the company is currently among the top 10 retailers in Ukraine in terms of turnover.
Task: Complete redesign of the website to strengthen its online presence in the market.
Work stages
1
UX Audit: Setting goals and developing effective UI&UX strategy
2
Prototyping, CJM, and structure generation
3
Adaptive design of the VARUS website
Homepage
1
Bright banners with the current promotions and offers on the first screen
2
Blocks with the most profitable offers as additional entry points
3
Competitive advantages of the company
Product page
Large photos to whet the appetite
Comprehensive product characteristics and ingredients
Сross-sale and upsell blocks
Quick access to the catalog from the bottom navigation bar in the mobile version
VARUS loyalty program
Well-structured, comprehensive information backed by custom visuals for easy reading
VARUS Cafe
Filters to speed up the search by specific parameters;
Product previews by the main categories;
Additional information about VARUS Cafe
Checkout
Well-structured, comprehensive information backed by custom visuals for easy reading
1
Adding an item to the cart
2
Adding some personal info
3
Confirmation of private data and order verification
4
The order was successful
