Homepage: informing and selling

Before:

• No visual hierarchy: headlines, subheadings, and the “Read more” button blended into the banner and went unnoticed.
• 41% of new visitors missed key company information (story, benefits, achievements).
• Product previews and categories were limited to images and basic details, while CTAs were almost invisible.

After:

• Clear visual hierarchy with contrasting headlines, subheadings, and noticeable CTAs.
• Added an “About the Company” block with key information for new visitors.
• Optimized navigation: categories and important blocks are now displayed on the first screen.
• Product previews became more informative with specifics, benefits, visible CTAs, etc.

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Category page: helping to choose

Before:

• On mobile, filters stacked in a single column with page reloads after each change.
• Product cards lacked a “Buy in Shop / Buying Options” button, making it harder to purchase.
• No comparison feature plus the test icon looked like “copy,” confusing users.

After:

• Added a Filters button leading to a dedicated page with grouped parameters (price, size, color).
• Introduced a clear “Buy in Shop / Buying Options” button to every product card.
• Implemented a product comparison feature with a familiar icon placed in the upper right corner.

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About the company: crucial page for B2B

Before:

• Oversized images pushed important content below the fold.
• Text was hard to read (center-aligned, long lines).
• Certificates and distributors sections took up too much space.

After:

• Replaced static visuals with informative blocks, text aligned left for readability.
• Sections are simplified and unified, with icons/sliders instead of pictures.
• Added horizontal scroll for certificates and distributors.

Contact us: so that people actually can get in touch

Before:

• Wide text, oversized form, and invisible “Send” button. No phone number or FAQ.
• Form didn’t explain errors when entering email/phone.
• Team section was too long: each member in a separate row → endless scrolling.

After:

• Combined text and form, added phone number, FAQ, and highlighted “Send” button.
• Added field hints with correct input examples. 
• Optimized the “Team” page for easy browsing on both desktop and mobile devices.

Video: presenting products and increasing loyalty

Before:

• Gray banner looked dull and failed to attract attention.
• Videos had no short descriptions, leaving users unsure what each one was about.
• If a video wasn’t relevant, users simply left instead of exploring other sections.

After:

• Redesigned banner with bright, contrasting visuals.
• Added short, informative descriptions for each video.
• Linked to other sections like Inspiration and Featured Products to encourage browsing.