About project
- official distributor of over 200 worldwide brands in Ukraine
- 38 boutiques of the luxury segment and online store
- on the market for over 20 years
- working with such flagship brands as Fendi, Dolce & Gabbana, Gucci, Stefano Ricci, David Koma, Brunello Cucinelli, Balmain, Philosophy di Lorenzo Serafini, Peserico, among others
Before redesign
RSR approach
After collecting information and analyzing analytics data, we proceeded to redesign the interface of the Symbol online store using the RSR (Revolutionary Site Redesign) approach. Our primary concern when redesigning the interface was to focus on minimalism, simplicity, and functionality.
Development of a user-friendly interface for selling exclusive products
We implemented innovative blocks on the homepage as additional entry points, i.e. Look of the Day and Symbol Podium.
The panel with filters and sorting was transferred to the horizontal menu. This allowed us to increase the preview of the product cards and place the main focus on the products of interest.
Result
After the release, we faced a large number of factors that influenced the before-and-after results measurement. Still, a significant increase in the conversion rate was recorded both in seasonal and non-seasonal periods. For example, when comparing the organic traffic in the off-season period, the growth of the conversion rate was 76.34%.
