Jewelry retail chain
ui / ux
01  \  06
About online store has been fulfilling the jewelry dreams of its users since 2014. The company has grown into a jewelry hypermarket with showrooms in Kyiv and Odesa. is the winner of the RAU Awards 2019 in the category E-commerce retailer of the year in the “Jewelry” segment and gathers about 500,000 online users on its website every month.

01  \  06
One of the identified issues was low concentration of entry points, so we paid particular attention to different ways of information presentation.

What we did:

Redesigned the “Special moments” block;
Created a separate “Trends” block;
Introduced new navigation principles
Conversion rate in desktop increased by
Conversion rate in mobile increased by
Visit depth increased by
Average session duration increased by
02  \  06
Product List Page

What we did?

Focused the customer’s attention on the product;
Simplified the product selection process
03  \  06
Product Card
This is a page where the customers should find answers to all their questions about the product, its characteristics, payment and delivery terms, return and exchange policy, etc.

We added:

A product image slick slider;
Key characteristics grouping

We also added:

Custom icons;
Quick order tool;
Price tracking tool
Add-to-cart conversion after viewing the product card was increased by 22.5%
04  \  06
Checkout Page
In the new design it was maximally simplified, the information in the order form was structured and split into semantic blocks through visual accents.
The number of users who moved to the checkout page and completed the checkout increased by 83.69%
05  \  06
On-Site Search

The operation of the search box and prompts appearing when the search query is entered was improved.

Average visit depth among the customers using on-site search grew by
Transaction rate from search increased by
06  \  06
Content Pages
Another specific feature of the online store is over 100 unique content pages. We gave particular consideration to them, elaborated their design in detail, and created custom icons that highlight the general ambience of the site for each page.
As a result of the coordinated work of and Turum-burum, a light-colored welcoming interface was designed, which emphasizes unique characteristics of the brand without distracting the customer from the purchase

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