How even small UX changes can result in an increase in conversion
Sunuva is a global fashion brand for kids established in 2007. Today, their products are featured in famous luxury store brands, such as Bloomingdale’s, Harrods, Barneys, Harvey Nichols, and other luxury department store chains.
Read the SUNUVA case-study in the SMASHING MAGAZINE
Main task
To identify key areas where customers have abandoned their online shopping carts, find out the reason why, and provide a recommendation to solve the problem.
UX Audit
The process of the project review consisted of the following three main stages:
After the audit was completed, we have done the following:
- Created a document listing the problems for each key page;
- Prioritized all those issues;
- Provided a full detailed proposal of amendments with documented examples and indications of how each amendment could improve the user experience.
The main points of growth
Results of the work done
Our team has utilized analytic tools, session recordings, heat maps, and other customer data to execute their tasks and provide recommendations.
As a result, our customer has reported an increase in the conversion rate and site traffic after nearly implementing every recommendation.
As a result, our customer has reported an increase in the conversion rate and site traffic after nearly implementing every recommendation.
Feedback
“Turum-burum’s work drove an increase in the client’s conversion rate and site traffic. Proactive and detail-oriented, they took the time to understand all of the available data to provide optimal solutions and explanations for the client’s problems. They were supportive and transparent throughout.”
— Jennifer Tully, E-Commerce Manager, Sunuva
