Marketplace for supplements
Online service for searching, selecting and ordering vitamins and supplements
The goal of the project is to develop a user-friendly and modern design for the marketplace, to emphasize the main conversion pages: catalog, product page, shopping cart, checkout, etc.
Analysis, wireframing& vizualization
Our team of analysts and designers have worked hard in researching and designing interfaces to deliver effective results in project
Analysis
Prototyping
UX
UI
Wireframes
150+ screens
Colors
Typography
Ubuntu
Main page
We spearheaded a transformative redesign of the main page for an online vitamins and supplements marketplace. By prioritizing intuitive navigation and visually engaging product showcases, we achieved remarkable user engagement and sales growth. This case study showcases how strategic UX/UI design can drive tangible results in the e-commerce realm.
Product page
On the product page, we meticulously crafted every element, ensuring easy-to-read instructions, prominent product imagery, and essential details such as milligrams, capsules, and other critical information. Our UX solutions were informed by previous data obtained from user persona and user flow analysis.
Cart
Crafting the cart experience, we thoughtfully considered industry-specific nuances and tailored it to meet the unique needs of our customers. We designed a seamless purchase process that allows customers to choose between individual blister packs or full packaging, providing them with the flexibility to either pick up their order at the nearest shop or complete the purchase online. Additionally, we introduced a 'share the cart' feature, enabling shoppers to make collective decisions.
Thanks for your attention
