UX Audit That Finds Lost Revenue
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Most companies know THAT there is a problem. But they don't know WHY it occurs.
Imagine this situation:
- you have traffic;
- users browse products;
- add items to cart;
- but sales are still far lower than they should be.
Your team launches more campaigns. Increases ad spend. Tests new creatives.
But the real reason customers drop off remains unnoticed. That’s where UX audit begins.
A UX audit is not about creating a checklist of interface issues.
It’s about uncovering friction points, understanding real user behavior, and making product decisions based on evidence — not assumptions.
The outcome is a conversion roadmap: clear priorities on what to improve first to generate measurable impact faster.
Audit UX design and detect interface problems
During the UX audit, our specialists conducted an express business, competitor, target audience, and industry analysis. Our UX designer, who has over 10 years of experience, also evaluated the website and compared the findings with events and other data from Google Analytics metrics.
In addition, our specialists assessed user behavior using heatmaps, scroll maps, and website session recordings with tools such as Microsoft Clarity, Hotjar, or similar platforms.
What will you get as a result of the UI/UX audit?
1. Prioritized UX & CRO Recommendations Backed by Evidence
A comprehensive UX audit report that highlights key conversion barriers, prioritizes opportunities by potential impact, and provides a clear backlog of recommendations and test hypotheses.
The report is supported by analytics data, session recordings, heatmaps, and user research insights to ensure every recommendation is evidence-based.
2. Visual Presentation of Critical UX Issues
You'll receive a Google Slides presentation with 10 of the most critical hypotheses, mapped along your user's journey and backed by screenshots of the exact issues. Our dedicated specialist will walk you through the key findings in detail, covering both quick wins and strategic improvements.
3. Looker Studio dashboard visualization
An interactive Looker Studio dashboard that visualizes all key findings and hypotheses in one place — giving your team an at-a-glance view of priorities and easy access to the full data behind each recommendation.
UX Audit Hypothesis Examples
Product page: inform & boost CR
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Homepage To Guide Users Forward
Product List Page To Accelerate The Choice
Shopping cart: no drop-off, increase AOV
After a website UX Audit?
Start gradual UX/UI improvements
Based on the UX analysis report. We can prioritize all the hypotheses and create a road map for their resolution. Moving gradually from the most critical hypothesis to the least ones, we can create new UX/UI solutions and measure the conversion rate increase after each step.
Order a website redesign
If the design audit reveals that it might be impossible to solve the situation by addressing specific issues, it would be better to redesign the website. We can create a brand new interface based on the UX design audit data.
Meet our key team
We have designers who have at least 9 years of experience. We have created our own system of passing UX knowledge among all our designers
Experience: 10 years
Experience: 7 years
Experience: 8 years
What clients say about us
Turum-burum team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.
The Turum-burum team helped us to launch a brand-new Web 3 product to the market very fast. It took them less than a month to create all the design mockups and met all the deadlines. I liked the level of professionalism and way of communication they provided. There were no problems later with design implementation because a designer considered all the design elements and statuses in the mockup.
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We took a comprehensive approach to SEO together with TopDog & Turum-burum, with a particular focus on UX SEO and mapping user journeys. By analyzing how visitors navigated the site, rebuilding the information architecture, and optimizing both design and content, we increased traffic from Google by 30% and boosted our conversion rate by 25%. This resulted in our most successful season in terms of revenue ever.
Turum-burum aligned the client's marketing teams around CRO priorities and helped them execute practical changes in their online sales journey, resulting in measurable improvements in online sales. The team was professional, efficient, and punctual. Turum-burum's efficiency stood out.
The guys from user interface design company Turum-burum delivered a great job on this project. Working within the timelines and open to feedback meant that the end result delivered inline with expectations. I would recommend and will be working with again.
Turum-burum's work improved our website's UX, making it easier for us to navigate. The team's design changes and recommendations were expected to increase our user engagement and conversions. Turum-burum delivered on time, guided us through the process, and helped us understand what to do.
I really enjoyed working with Turum-burum user experience design company and with Denys in particular! They were very easy to work and communicate with so naturally, our partnership led to successful results. His team is very diverse and skilled and helped us with many projects. Will definitely be working with Denise & the Turum-burum team on my next eComm projects!
Turum-burum's work drove an increase in the client's conversion rate and site traffic. Proactive and detail-oriented, this UI design company took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.
The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-burum UI design agency is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.
Highly recommend this user experience design agency! They delivered beyond my expectations. Denis is very experienced with eCommerce and conversion rate optimization. I got exactly what I was looking for.
Turum-burum conducted a comprehensive UX/UI audit of our website, focusing on identifying areas for improvement to increase lead form submissions from our target audience. They provided a detailed report outlining their recommendations for interface enhancement. They were prompt in attending to our requirements and requests, and their communication was clear and responsive.
I had an opportunity to collaborate with Turum-burum when trying to optimize our website and evaluate its UX. Diana and her team prepared a thorough analysis of the entire page. They not only assessed its general features but also checked how well it addressed the needs and preferences of our Web3 customers. This helped us a lot in determining the direction of the website's development.
After the analysis, Turum-burum provided us with an Excel sheet describing over 50 sources of friction and their possible solutions. The team identified all issues using data, numbers, and heat maps, reducing subjectivity. They were professional and friendly, communicated clearly, and delivered on time.
The Turum-burum are superior at ux audit. I am very satisfied with their hypotheses, reasoning, and timely service. They were very patient with us a growing start up and answered all of my concerns. I will definitely use them for annual ux audits for our business. I would prefer to use a separate UI designer, but their internal UI designer is still pretty good. Overall I would rate my experience 5/5.
Turum-burum provided us with a valuable UX audit report and identified our site’s main usability mistakes. The team delivered all items on time and communicated clearly throughout the project. They were responsive to our needs, and their data-driven solutions and proactive communication stood out.
Nothing but positive things to say about Denis and the Turum-burum team! Our project was delivered on deadline, all deliverables were met, and we were kept up to date as things progressed. We are very happy with the project and look forward to working with Denis again on future UI/UX and Market Research projects.
Turum-burum's work has helped us increase our project KPIs and improve our customers' platforms. The team successfully implemented design changes within the agreed budget and timeframe. Moreover, they were professional, responsive, attentive to details, and committed to excellence.
Turum-burum's task was to design the user experience (UX) and user interface (UI) for the NFTrends platform and personal accounts from scratch, accommodating four distinct user flows. As our business matured, we turned to Turum-burum once more to re-brand the website. The team listens attentively to our needs and is always quick to implement changes.
Turum-burum UX design company has a very cool team! Thanks to Denys Studennikov and his team for working on the project! You are the best
Turum-burum UI design agency delivered a well-structured, professional-looking website with all the relevant information about our business. I am pleased with their UX agency services, efficient project management, excellent customer service, high-quality outputs, attentiveness, and receptiveness to feedback.
I have been working with the company for over 5 years. During this time, we have launched multiple projects together. I always turn to them for consultations and value their expert opinion. They are true professionals in their field. I am grateful for the new Techno Yizhak website—it turned out really great!
During a year of collaboration with Turum-burum UI design firm, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, CR checkout + 128%.
The previous Dobovo.com website had become outdated both visually and functionally. We decided to undertake a complete redesign: migrating to a new platform while fully updating the interface. The project was carried out iteratively, and all deadlines were met. Turum-burum confirmed their professionalism. The website’s KPIs improved significantly. We are not stopping at this achievement and continue to develop the project together with Turum-burum.
We were recommended Turum-burum as UX/UI experts for e-commerce. We appreciated their work on creating the Rezina.cc online store. Additionally, we saw that the team has experience in the footwear sector. They suggested improving our old interface, but we wanted a new, high-quality product. It was important for us to launch the new website before the season, in the last week of August. All project deadlines were met.
Turum-burum created unique illustrations for the categories and designed tiles with an interesting shape for the main menu. They carefully thought through all transitions between pages. Additionally, we had been struggling to decide on a new way to present our swimsuits. In this situation, they didn’t leave us in the lurch and provided their expert advice. Now the swimsuits look even more realistic.
We approached the team for a redesign of the Solh.ua website, but they suggested gradually improving the interface using an ESR approach. As a result, within just a few weeks, we saw the first results and increased checkout conversion by 24%. After updating the key pages of the site, the number of orders grew by 25%, which I’m very happy about. I highly recommend Turum-burum!
We fully relied on Turum-burum’s knowledge and experience in developing the structure and design of our online store. The most challenging part was integrating the website with the Turkish program (similar to 1C), as it was not initially designed for website integration. During the development stage, we began adjusting our online sales processes. Even before the launch, we managed to triple the number of orders, and after the launch, the figure increased fivefold. Sincere thanks to the entire Turum-burum team!
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We have been closely working with Turum-burum for 1.5 years, handling both website design and development with their team. We really appreciated their client-focused approach—they dive deep into the business, understand its challenges and goals, and respond promptly to situational issues. They are always open to feedback and take full responsibility for completing any task. Thanks to the development team, we finally resolved a long-standing issue. We recommend them 100%!
Turum-burum’s work improved the website’s usability for mobile users, resulting in a 1.5× increase in mobile transactions. Throughout the project, the team ensured effective project management by delivering tasks on time and responding promptly to client needs. We would also like to highlight their strong communication and ability to work within the established budget.
After the website redesign, we managed to increase the transaction rate by 17.76%. In addition, the tracking issue was resolved—now all conversions and customer behavior are much easier to monitor.
The Turum-burum team conducted a comprehensive UX audit and reviewed the setup of our website’s analytics tools. They provided a detailed report on the usability status and proposed solutions to improve UX and increase website conversions. As a result, we managed to increase new user conversions by 22%. We were satisfied with the quality of the collaboration and the timely delivery of all materials and reports.
Their experience and attention to detail are truly impressive. As a result of Turum-burum’s work, our client CR increased by 12.5%, including a 16% rise for mobile and 7% for desktop. Throughout the process, the team was flexible and open to collaboration. Their ability to analyze the market situation and understand client needs translated into a clear and user-friendly interface design. I highly recommend this UX/UI and CRO agency—they exceeded my expectations. Denys has extensive experience in e-commerce and conversion rate optimization, and I got exactly what I was looking for.
Turum-burum prepared a detailed list of practical UX/UI solutions to improve the website’s usability and provided clear recommendations on next steps to increase our business conversion rate. Their prompt response to our needs and requests was especially impressive.
Thanks to Turum-burum’s work, we managed to significantly increase the conversion rate for both mobile and desktop. The team delivered the project ahead of the deadline and responded to all our requests. The guys are very friendly, and I’d be happy to work with them again in the future.
Turum-burum conducted a UX audit. The goal was to evaluate the current version of the website and provide recommendations to improve its usability and competitiveness. We received valuable insights and a clear vision for further improvements.
We are very satisfied with our collaboration with Turum-burum. They professionally set up our analytics tools, allowing us to gain deep insights into user behavior and effectively leverage this data for further website development. We also received practical advice on improving the interface. We highly recommend Turum-burum as a reliable partner in UX/UI optimization.
Our company, ATL Avtoservice, turned to Turum-burum for an audit of our existing website. We are very grateful to the Turum-burum specialists for their professionalism and promptness. Everything was clear, concise, and easy to understand. Most importantly, the team doesn’t leave the client after delivering the service—they continue to support and assist further. Their focus on results is truly impressive! Thank you for our collaboration.
With Turum-burum, the number of users has increased six times, the bounce rate has decreased by 17%, and the duration of mobile user sessions has grown by 32%. The team is timely, clear, and relevant in their communication. Moreover, they are genuinely interested in our project.
We are satisfied with the redesign by Turum-burum. After the release, we observed increased user engagement with the brand and a higher average order value. The easy and prompt communication with the team was especially appreciated.
The Turum-burum team conducted a UX audit of our research center’s website and provided a clear list of issues along with a strategy for improvement. The report included in-depth analysis, actionable recommendations, and was fully tailored to our needs. We were especially impressed by the team’s ability to combine an analytical approach with practical solutions.
The Turum-burum team provided a detailed improvement plan with clearly defined, concrete steps to enhance the website’s usability. Thanks to the structured plan, clear communication, and fast execution, we were able to establish smooth and effective collaboration. We were especially impressed by the team’s deep expertise in UX/UI design.
It was a pleasure working with Turum-burum. Project management, communication, and timelines were all excellent. We are grateful for the new website design and are eager to implement it as soon as possible.
Turum-burum helped us migrate from Horoshop to a new platform and take an important step toward scaling. They обновили дизайн сайту, making it modern and user-friendly. The results exceeded expectations: the bounce rate decreased, while time on site and conversion rates increased. We recommend Turum-burum as a partner who effectively combines design with business goals.
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GET YOUR UX AUDIT
Frequently Asked Questions
How to order a website usability audit?
All you need to do is contact us and submit a request for a usability audit service. You can do this by doing any of the following ways:
- Fill in the form on the website and click the “Order usability audit” button;
- Contact our manager by phone for details on website usability audit and other services;
- Write to us via email, Facebook, or Instagram.
After that, our manager can contact you to discuss some details so that we can start working on your project and conduct a UX audit.
How long does a usability audit last?
The average website usability audit takes about two-three weeks. The design audit process consists of the following stages:
- Creation of a project brief;
- Compilation and analysis of basic site metrics, research of the niche, competitors, and target audience;
- User experience website evaluation: a review of the site's interface and detection of usability errors;
- Creation of a flexible website audit UX report with quantitative metrics with conclusions in a Dashboard format;
- Hypotheses development;
- Generation of a structured and detailed UX audit report: a list of issues and practical recommendations aimed at improving the usability of the website based on the results of the user experience evaluation.
After the website usability audit is complete, you will receive a detailed report in Google Sheets, Google Slides, or any other format you prefer (upon request).
The user interface audit (UX/UI audit) gives you some insight on how you should continue working on the project. After you receive all the data and recommendations from our team, you can either improve the website by yourself or order a conversion optimization by ESR or a comprehensive redesign by RSR approach from us.
How much does a usability audit cost?
“Site usability audit price”, “usability audit cost”, “usability audit price”, “eCommerce audit price”, etc. are the most frequent queries. However, you won't be able to find definite answers for since the price can range from $2700 to $3500, depending on the particular company and the project itself. So, the cost of a website usability audit in our studio is formed by several factors, which are the following:
- Project traffic;
- Number of pages;
- Business specific area and niche;
- The number of different aspects covered by the web usability audit.
Therefore, the price of the eCommerce usability audit depends on the project's unique data, metrics, and objectives plus UX audit company. If you need just an express UX audit it can cost about $900 or less. To find out the cost of the usability audit, please feel free to submit a request.
What is required for a user experience audit?
To order a UX audit as well as receive the most precise and individual recommendations, you will need to do the following:
- Define the objectives and tasks of the usability audit;
- Outline the current situation and problems of the project;
- Share your plans on project evolution.
How to do a website UX audit?
You have two options on offer:
- Order website usability audit;
- Conduct it by yourself using special tools, a usability audit template, and/or a usability review checklist.
The first variant is preferable, and there are many reasons why. First and foremost, you will get an expert website review with not only pinpointed issues, but practical recommendations on how to fix them.
When to order a site usability audit?
According to our experience, a UX evaluation is a customer inquiry, and it is worth considering if you would like to do the following:
- Increase the conversion rate without radically redesigning the site;
- Increase the effectiveness of your project without increasing your marketing budget;
- Determine real problems (e.g., traffic is growing, but sales are not);
- Plan to scale your business.
Are accessibility and usability audits the same?
Not exactly, but they are related. It should be understood that the term accessibility includes usability. In order to make a site not only user-friendly but also accessible, it must also comply with the WCAG (Web Content Accessibility Guidelines) 2.0 standards, which are considered international standards — ISO: ISO/IEC 40500.
