Website UX Audit
Ux audit report
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What is a
UX Audit?
What is a UX Audit?
A User Experience Audit (UX Audit) is an expert evaluation of website usability. This is the best way to understand how your potential customers interact with the website, why they don’t convert, and how to improve their experience.
Our specialist can analyze all the data about users' behavior, evaluate the interface by experience, pinpoint all the interface flaws that are crucial for conversion, and provide recommendations for their elimination.
Stay competitive — audit UX, or how do we do that?
There is a certain website usability audit plan we keep on. Usability audit takes an average of 3 weeks. During this period, we go through the following stages:
A thorough review of business processes
You fill in a form by answering a number of questions about your project. This will help us understand your business, niche, target audience, and competitors.
Website KPI analysis
We can set up or check the accuracy of Google Tag Manager and Google Analytics data.
User behavior analysis
We can analyze heatmaps, scroll maps, click maps, video recording sessions, users’ feedback, etc.
Heuristic interface evaluation
14 years of experience in the UX/UI industry has helped our specialists conduct a thorough user experience evaluation.
Formation of hypotheses
Based on the observations and collected analytical data, our UX specialists can generate several hypotheses.
Preparation of a report
We can create a usability audit document which includes all the interface flaws that have been detected and provide detailed recommendations on how they should be resolved.
What will you get as a result of the UI/UX audit?
Usability audit examples
These are some illustrative examples of hypotheses that have led to a conversion rate increase soon after new UX/UI solutions have been implemented.
TR has increased by 74%
At least 3% of website visitors (60 000 people per month) have tried using the search feature on the interface. This segment of the audience was very loyal since it has resulted in a conversion rate 6 times higher than other types of users. We have studied search queries, checked the implementation on the website, and identified several problems.
The problems we have found were the following:
- Search query categories were not loading such that incorrect search results were displaying.
- The absence of a quick access feature to the goods category.
We have worked out about 20 scenarios of user interaction with the search bar and prepared a new design layout to optimize the interface for conversions.The transaction rate of users who use the website's search engine has increased by 74.64%
AOV has increased by 19.7%
We started the project by optimizing the product card because it is the main decision-making point.
Through the analysis, we identified a range of errors such as the following:
- Bicycle frame size options looked inactive because of their gray color.
- Only a photo was available but not a photo carousel.
- The photo thumbnail took up too much space and moved the options selection and the purchase button too far away from the decision area
- The "Related Products" section wasn't eye-catching enough.
We changed the color of alternative options, prioritized blocks on the page, and added a fixed add-to-cart button for "Related Products."
As a result, the average order increased by 19.7%.
Micro CR has increased by 85%
We began the project with the optimization of the product card since it is the major decision-making point.
During the analysis, we identified a number of mistakes with the key ones being the following:
- The sticky product info, price, and “Buy” button were placed at the top of the screen
- There were extra blocks which distracted the user from the target action
- Information was disorganized
We moved the "Buy" button to the bottom of the screen on the mobile version for conversion rate optimization.
As a result, the micro CR increased by 85%
Choose the UX design audit that better fits you
Accessibility UX Audit
The Accessibility UX Audit will help you create a better experience for regular users and people with disabilities, allowing them to utilize your website or service with equal ease.
That is a way to take your online business to the next level:
- Ultimate focus on the individual customer
- Social responsibility
- Reduced legal risks
- Expanded target audience
- Greater user loyalty
- Additional competitive advantage
What should you do after a website UX audit?
Start gradual UX/UI improvements
Based on the UX analysis report. We can prioritize all the hypotheses and create a road map for their resolution. Moving gradually from the most critical hypothesis to the least ones, we can create new UX/UI solutions and measure the conversion rate increase after each step.
Order a website redesign
If the design audit reveals that it might be impossible to solve the situation by addressing specific issues, it would be better to redesign the website. We can create a brand new interface based on the UX design audit data.
Meet our key team
We have designers who have at least 9 years of experience. We have created our own system of passing UX knowledge among all our designers
Experience: 10 years
Experience: 9 years
Experience: 6 years
We are a Google
UX Partner
In 2021, we were invited as guest speakers at Google’s Retail Development Program event and conducted UX audits for the following clients:
We are Google
UX Partner
Reviews
Turum-burum conducted a comprehensive UX/UI audit of Senior Guidance's website, focusing on identifying areas for improvement to increase lead form submissions from the target audience. They provided a detailed report outlining their recommendations for interface enhancement. They were prompt in attending to our requirements and requests, and their communication was clear and responsive.
Highly recommend this UX/UI and CRO agency! They delivered beyond my expectations. Denis is very experienced with eCommerce and conversion rate optimization. I got exactly what I was looking for.
Turum-burum's work drove an increase in the client's conversion rate after the usability audit was conducted. Proactive and detail-oriented, this company took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.
Turum-burum team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.
The guys from the company Turum-burum delivered a great job on this project. Working within the timelines and being open to feedback meant that the end result was delivered in line with expectations. I would recommend it and will be working with it again.
I really enjoyed working with Turum-burum company and with Denys in particular! They were very easy to work and communicate with so naturally, our partnership led to successful results. His team is very diverse and skilled and helped us with many projects. Will definitely be working with Denise & the Turum-burum team on my next eComm projects!
Turum-burum agency delivered a well-structured, professional-looking website with all the relevant information about our business. I am pleased with their services, efficient project management, excellent customer service, high-quality outputs, attentiveness, and receptiveness to feedback.
Turum-burum UX/UI and CRO agency has a very cool team! Thanks to Denys Studennikov and his team for working on the project! You are the best
During a year of collaboration with Turum-burum UX/UI and CRO firm, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, and CR checkout + 128%.
The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-burum agency is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.
Frequently Asked Questions
How to order a website usability audit?
All you need to do is contact us and submit a request for a usability audit service. You can do this by doing any of the following ways:
- Fill in the form on the website and click the “Order usability audit” button;
- Contact our manager by phone for details on website usability audit and other services;
- Write to us via email, Facebook, or Instagram.
After that, our manager can contact you to discuss some details so that we can start working on your project and conduct a UX audit.
How long does a usability audit last?
The average website usability audit takes about two-three weeks. The design audit process consists of the following stages:
- Creation of a project brief;
- Compilation and analysis of basic site metrics, research of the niche, competitors, and target audience;
- User experience website evaluation: a review of the site's interface and detection of usability errors;
- Creation of a flexible website audit UX report with quantitative metrics with conclusions in a Dashboard format;
- Hypotheses development;
- Generation of a structured and detailed UX audit report: a list of issues and practical recommendations aimed at improving the usability of the website based on the results of the user experience evaluation.
After the website usability audit is complete, you will receive a detailed report in Google Sheets, Google Slides, or any other format you prefer (upon request).
The user interface audit (UX/UI audit) gives you some insight on how you should continue working on the project. After you receive all the data and recommendations from our team, you can either improve the website by yourself or order a conversion optimization by ESR or a comprehensive redesign by RSR approach from us.
How much does a usability audit cost?
“Site usability audit price”, “usability audit cost”, “usability audit price”, “eCommerce audit price”, etc. are the most frequent queries. However, you won't be able to find definite answers for since the price can range from $2700 to $3500, depending on the particular company and the project itself. So, the cost of a website usability audit in our studio is formed by several factors, which are the following:
- Project traffic;
- Number of pages;
- Business specific area and niche;
- The number of different aspects covered by the web usability audit.
Therefore, the price of the eCommerce usability audit depends on the project's unique data, metrics, and objectives plus UX audit company. If you need just an express UX audit it can cost about $900 or less. To find out the cost of the usability audit, please feel free to submit a request.
What is required for a user experience audit?
To order a UX audit as well as receive the most precise and individual recommendations, you will need to do the following:
- Define the objectives and tasks of the usability audit;
- Outline the current situation and problems of the project;
- Share your plans on project evolution.
How to do a website UX audit?
You have two options on offer:
- Order website usability audit;
- Conduct it by yourself using special tools, a usability audit template, and/or a usability review checklist.
The first variant is preferable, and there are many reasons why. First and foremost, you will get an expert website review with not only pinpointed issues, but practical recommendations on how to fix them.
When to order a site usability audit?
According to our experience, a UX evaluation is a customer inquiry, and it is worth considering if you would like to do the following:
- Increase the conversion rate without radically redesigning the site;
- Increase the effectiveness of your project without increasing your marketing budget;
- Determine real problems (e.g., traffic is growing, but sales are not);
- Plan to scale your business.
Are accessibility and usability audits the same?
Not exactly, but they are related. It should be understood that the term accessibility includes usability. In order to make a site not only user-friendly but also accessible, it must also comply with the WCAG (Web Content Accessibility Guidelines) 2.0 standards, which are considered international standards — ISO: ISO/IEC 40500.
