Product Page optimization services
Some examples of product detail page optimization
PDP optimization for Samsung:
Product detail page conversion optimization:
Product page conversion optimization for an online store from Norway:
What is included in product detail page optimization services
What you get as a result of PDP optimization:
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Why ecommerce product card design and conversion optimization are crucial
The product detail page is often the first touchpoint for users coming from ads, search, or category listings. Its design directly impacts whether users stay and purchase or not.
A well-optimized product card design helps to:
- Capture attention with big visuals and product features and advantages;
- Build trust through transparent conditions (price, delivery, return policy) and social proof;
- And finally, convert a user into a buyer.
Neglecting this page means missing high-intent traffic and losing revenue.
Product Page Optimization Tips: Small Changes, Big Results
1. Made a focus on product photos
High-quality and realistic product images are crucial in e-commerce. Thus, while creating the PDP page design for FlowerPot mobile app, we implemented large product images on neutral backgrounds, added zoom functionality, and included physical dimensions directly in the visuals to meet the needs and expectations of the target audience. These UX/UI solutions helped users explore products in detail and feel confident in their decision, building trust and brand loyalty.
Product Page Optimization Tip: Use high-resolution images with zoom, 360° views, and lifestyle shots or videos to show real use and scale reviews when possible.
2. Structure and prioritize content on the PDP
When users can’t easily find key product details and information like features, availability, or delivery terms, they leave. In the 100CBD case, a poor product page structure led to high drop-offs. We restructured the product page by moving key information above the fold, adding clear delivery and return policies, visible reviews and ratings, and product variations and relevant suggestions next to the ‘Buy’ button. This PDP conversion optimization reduced the exit rate by 45%.
Product Page Optimization Tip: Make pricing, product characteristics, stock availability, variations, and delivery options instantly visible — above the fold, in a clear and logical structure.
3. Focus on the key CTA only on PDP Page Design
Too many competing CTAs confuse users and dilute action. In the Baku Electronics case, we redesigned the product card to highlight a single, high-contrast CTA while removing distracting secondary buttons. We fixed the CTA on scroll and supported it with relevant details like specs and product comparisons. This created a clearer path to purchase — and reduced friction in the funnel and increased the number of orders by 5 times after the implementation.
Product Page Optimization Tip: Highlight one main action (Buy/Add to Cart), keep it visible, and ensure the surrounding content supports, not distracts.
4. Add social proof: ratings and real buyers’ reviews
Ratings, customer reviews, and UGC build trust and help users overcome doubts — often as reliably as personal recommendations. Thus, by placing the most recent review in the decision-making zone (near the price, benefits, and installment options) users will see authentic feedback at the exact moment they’re evaluating the purchase. This reduces hesitation and increases conversions.
Product Page Optimization Tip: Add verified customer reviews and star ratings in the “buy zone,” to help users make a purchase decision and build trust.
5. Add Cross-Sell, Upsell, and Nudge tools
Relevant product suggestions can increase average order value and reduce drop-offs when the current item isn't a good fit. In the Shabo project, we implemented “Similar products” and “Recently Viewed” blocks to the product card design to inform customers about other products available and allow them to return to previous options quickly.
Product Page Optimization Tip: Use bundles and smart cross-selling and upselling blocks like “Frequently Bought Together”, or “Accessories”, “You Also Like” or “People View” to increase the number of items in the cart and offer alternatives if the current item doesn’t fit.
Reviews
Turum-burum conducted a comprehensive UX/UI audit and Product Page Optimization Services for Senior Guidance's website, focusing on identifying areas for improvement to increase lead form submissions from the target audience. They provided a detailed report outlining their recommendations for interface enhancement. They were prompt in attending to our requirements and requests, and their communication was clear and responsive.
Highly recommend this UX/UI and CRO agency for ecommerce product page optimization! They delivered beyond my expectations. Denis is very experienced with eCommerce and conversion rate optimization. I got exactly what I was looking for.
Turum-burum's work drove an increase in the client's conversion rate after the usability audit and product page conversion optimization was conducted. Proactive and detail-oriented, this company took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.
Turum-burum team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.
The guys from the company Turum-burum delivered a great job on this project. Working within the timelines and being open to feedback meant that the end result was delivered in line with expectations. I would recommend it and will be working with it again.
I really enjoyed working with Turum-burum company on b2b product page optimization and with Denys in particular! They were very easy to work and communicate with so naturally, our partnership led to successful results. His team is very diverse and skilled and helped us with many projects. Will definitely be working with Denise & the Turum-burum team on my next eComm projects!
Turum-burum agency delivered a well-structured, professional-looking website with all the relevant information about our business. I am pleased with their services, efficient project management, excellent customer service, high-quality outputs, attentiveness, and receptiveness to feedback.
Turum-burum UX/UI and CRO agency has a very cool team! Thanks to Denys Studennikov and his team for working on the project! You are the best
During a year of collaboration with Turum-burum UX/UI and CRO firm, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, and CR checkout + 128% after product detail page optimization.
The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-burum agency is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.
Ecommerce Product Page Optimization: FAQ
What is PDP optimization, and why does it matter?
PDP optimization (Product Detail Page optimization) is about improving the content, layout, and features of the product pages to make it user-friendly to boost sales. Since PDPs are often the final step before purchase, even small product card design changes — like clearer CTAs or better product visuals — can significantly increase conversions.
Does product page conversion optimization mean a full redesign?
No, product page conversion optimization doesn't necessarily require a complete redesign. PDP conversion optimization can start with quick and small UX/UI changes: improving image quality, making the CTA more eye-catching, restructuring product information, and adding social proof like reviews or delivery details. A UX audit can help prioritize the most effective PDP page design changes.
What is product page UX, and how does it impact sales?
Product card optimization is not just about design; it's also about understanding consumer behavior. If users can’t find what they need quickly — price, benefits, delivery options, reviews, and other key information — they leave. When we talk about optimizing product page UX, we often mean researching and improving the customer journey on PDP. A thoughtful and client-oriented PDP page design builds confidence and increases the chance of purchase.
Does ecommerce product page conversion optimization improve ROI?
Ecommerce product page conversion optimization focuses on making your PDPs more effective at turning visitors into buyers — without increasing traffic or marketing costs. By optimizing layout, hierarchy, and user behavior triggers based on the analytics, even small design changes can significantly increase conversion rates, lower bounce rates, and give a bigger return on investment from your existing traffic.
