UX/UI design to set you apart from the competition
UX/UI process at Turum-burum
MVP, new project
We will analyze any project specification to create a new product with no analog in the market. Our team knows how to turn usability into a competitive advantage at the MVP stage to ensure no barriers to entry in the online marketplace.
While working on a new project, we conduct interviews with:
- Stakeholders;
- Customers;
- Managers (sellers in offline stores, sales departments, etc.).
For existing project
We take the time to get a feel for the brand or do mystery shopping to understand the product's tone of voice better, identify service strengths, and communicate them online.
To deliver a high-quality customer experience, we dig deep into analytics and tracking:
- Google Analytics sales funnels and user behavior;
- GTM-events;
- Heatmaps and session records.
How do we do it?
Example #1
Users lost interest after the first screen – 60% of desktop users and 47% of mobile did not scroll to the bottom of the second screen.
Growth point: Convey the company's benefits and services in a way that will attract users' interest.
Example #2
Only 17% of desktop and 25% of mobile users reached the section block.
Growth point: Add marketing entry points to the catalog with key offer information.
Example #3
Users hardly ever clicked on popular products and new products.
Growth point: Provided dynamic blocks of new products and popular goods to attract users' attention.
Example #4
Users viewed banners, which were the most clickable elements of the page.
Growth point: Create a guide for designing banners. Our redesigned block highlights the advantages of the Samsung Experience Store over competitors, providing users with clear reasons to choose the official platform.
As a result of the first stage, we get:
- Business and customer needs and expectations, as well as technical requirements;
- List of competitors;
- Analytical reports (quantitative and qualitative data);
- User behavior map;
- JTBD (“job to be done”) and user scenarios (detailed user interaction with a product or service to achieve a certain goal) are used to identify the tasks the product should satisfy.
Want to get the same result?
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Stage #2: UX mapping
Who is your customer? The target audience study.
Target audience research is about understanding users (their needs, motivations, and behavior) to create a product that meets their expectations. Key steps: Define research goals; Collect data (surveys, interviews, analysis, etc.); Analyze and discover insights; Segment audiences.
Result: A deeper understanding of users and the insights needed to make informed decisions in the next stages of product development.
One-to-one with a customer. Creating a customer persona (optional)
Some view this step as a waste of time and money, while others consider it essential for project success.
Based on Turum-burum's experience, creating a persona portrait makes sense for large projects. It helps to better understand the target audience and group users based on their behavior, expectations, and goals.
For example, to create an effective interface for the Samsung Experience Store, we had to clearly understand why customers should use the official store, rather than any other online electronics store that sells Samsung products.
Result: A deeper understanding of the target audience, their needs, demands, challenges, and goals.
Customer journey map (CJM)
Customer journey map (CJM) allows to focus on specific interface issues and to save customers time and money.
Result: Know what your target audience thinks and feels when they use the website at each stage. CJM is the basis for creating a new information architecture and future interface.
Know your competitors
Competitive analysis helps to identify unique visual elements and functionality to be added to a new product to differentiate it from other brands.
Result: A project's feature list to match the market and stand out from competitors.
Етап №3: Прототипування
Stage #3: Prototyping
Step 1
We create low-fidelity prototypes to illustrate the information and navigation architecture of the website's key pages and ensure that all aspects align with customer expectations.
Result: The client can see how the future website will look and work and approve any changes at an early stage. This minimizes financial and time risks by reducing the time required to coordinate further work.
Step 2
After creating low-fidelity prototypes, we proceed to create high-fidelity and detailed prototypes.
As a result, you, as a business owner, get an understanding of the overall UX/UI design of the key website pages. It means that at this stage, you already know that you will get a project that meets both business and customer requirements.
Summary
For large projects, our team can develop more than 200 detailed prototypes of different blocks and pages. This allows us to:
- Predict customer behavior at different stages of their interaction with the platform;
- Simplify the next stages of development;
- Test user journeys on prototypes.
This lets us test the website's usability, make it intuitive, and save money by solving UX problems early.
Stage #5: Animation
We create animated prototypes for projects and solutions that are tricky to explain with words. This includes things like seamless page transitions, eye-catching scroll animations, pop-up elements, menu expansions, and more.
In other words, some things are better and easier to demonstrate to make sure the client understands how it will actually work.
Stage #6: UI guide: smooth transition from design to development
We create a UI guide that covers the main aspects of design, including colors, fonts, padding, spacing, margins, actions, and transitions based on user behavior scenarios, interactive/pop-up elements, button clicks, and so on.
This comprehensive guide ensures a smooth transition from design to development, leaving no room for guesswork regarding the design specifications and user interactions. Furthermore, it helps maintain the interface in the future.
Stage #7: Authorial supervision
We are responsible for the final look of the project design. It is crucial for us that all UX/UI solutions and ideas are implemented correctly.
To ensure this, we supervise the work at all development stages. We work alongside the development team and provide feedback in case of any errors to achieve the desired goals of the project.
We know how to design your digital project
Make the most of the Turum-burum development process and get an effective UX/UI design. Ready to bring your idea to life?
Reviews
Turum-burum conducted a comprehensive UX/UI audit of Senior Guidance's website, focusing on identifying areas for improvement to increase lead form submissions from the target audience. They provided a detailed report outlining their recommendations for interface enhancement. They were prompt in attending to our requirements and requests, and their communication was clear and responsive.
Highly recommend this UX/UI and CRO agency! They delivered beyond my expectations. Denis is very experienced with eCommerce and conversion rate optimization. I got exactly what I was looking for.
Turum-burum's work drove an increase in the client's conversion rate after the usability audit was conducted. Proactive and detail-oriented, this company took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.
Turum-burum team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.
The guys from the company Turum-burum delivered a great job on this project. Working within the timelines and being open to feedback meant that the end result was delivered in line with expectations. I would recommend it and will be working with it again.
I really enjoyed working with Turum-burum company and with Denys in particular! They were very easy to work and communicate with so naturally, our partnership led to successful results. His team is very diverse and skilled and helped us with many projects. Will definitely be working with Denise & the Turum-burum team on my next eComm projects!
Turum-burum agency delivered a well-structured, professional-looking website with all the relevant information about our business. I am pleased with their services, efficient project management, excellent customer service, high-quality outputs, attentiveness, and receptiveness to feedback.
Turum-burum UX/UI and CRO agency has a very cool team! Thanks to Denys Studennikov and his team for working on the project! You are the best
During a year of collaboration with Turum-burum UX/UI and CRO firm, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, and CR checkout + 128%.
The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-burum agency is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.
