Google Analytics 4: audit and configuration
Analytics configuration: our works
What is the cost of incorrect GA4 configuration?
Do you face the same problems?
GA4 audit
GA4 configuration
Successful GA4 configuration example
glo™
After switching from Universal Analytics to Google Analytics 4, the glo™ team noticed a decrease in the quality and accuracy of collected data.
While improving data collection tools, the Turum-burum:
- Created an event map to understand the various flows users take to address their needs. This helped us trace each step of potential customers’ journeys to identify suboptimal paths that need to be improved: simplified, shortened, etc.
- Developed a scheme of events and parameters to overlay them on user journey maps. It allowed us to track the behavioral patterns of website visitors at each stage of their interaction with the platform.
- Based on the data obtained about each flow, we found the stages of the funnel where users most frequently leave the website. Accordingly, we identified potential growth points of the company's conversion.
For example, after comparing different user flows, we found out that the subscription page is the most effective for buying sticks – 17% of users add products to the cart, and 37% make purchases from it, while only 1% of visitors add products to the cart and 68% buy products from the account page.
Disclaimer: This product does not eliminate all risks and contains nicotine, which is addictive.
How do we audit and configure GA4?
Make smart decisions
Thanks to correctly configured GA4 you will:
Open up new opportunities for business growth
What clients say about us
Turum-burum team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.
Highly recommend this Shopify CRO agency! They delivered beyond my expectations. Denis is very experienced with eCommerce and conversion rate optimization. I got exactly what I was looking for.
The guys from the company Turum-burum delivered a great job on this project. Working within the timelines and being open to feedback meant that the end result was delivered in line with expectations. I would recommend it and will be working with it again.
I really enjoyed working with Turum-burum company and with Denys in particular! They were very easy to work and communicate with so naturally, our partnership led to successful results. His team is very diverse and skilled and helped us with many projects. Will definitely be working with Denise & the Turum-burum team on my next eComm projects!
Turum-burum agency delivered a well-structured, professional-looking website with all the relevant information about our business. I am pleased with their services, efficient project management, excellent customer service, high-quality outputs, attentiveness, and receptiveness to feedback.
Turum-burum web design agency has a very cool team! Thanks to Denys Studennikov and his team for working on the project! You are the best
Turum-burum's work drove an increase in the client's conversion rate and site traffic. Proactive and detail-oriented, this company took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.
The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-burum agency is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.
During a year of collaboration with Turum-burum agency, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, and CR checkout + 128%.
