Conversion rate optimization services
Turum-burum is a conversion rate optimization agency that can turn your website visitors into customers.
We are the only Ukrainian company who has ever become a Google UX Partner
ESR: our OWN website conversion rate optimization approach
We not only just follow conversion rate optimization best practices, but also seek the best data-driven UX/UI solutions to increase website conversion rates.
Evolutionary Site Redesign (ESR) is a strategy of continuous UX/UI improvements based on 14+ years of experience in eCommerce with the intent to increase conversion rates and enhance other KPIs.
What does the ESR process look like?
Detailed plan on revenue growth
- 30-50 hypotheses with screenshots and detailed recommendations
- Looker Studio Dashboard to monitor main KPIs
Implementation of UX audit recommendations
- Eliminating mistakes on checkout, product card, main page, search feature, etc.
- New UX/UI solutions and their implementation
- AB testing (if necessary) and performance measuring
Continuous interface optimization
- Continuous quantitative and qualitative data checks
- Brainstorming or new business tasks from your side
- Formation of new hypotheses and their prioritization
- Creation of new UX/UI solutions and A/B testing (if needed)
conversion rate optimization examples
The following are some conversion rate optimization hypotheses which we have worked on by providing different CRO professional services:
TR has increased by 74%
At least 3% of website visitors (60,000 people per month) have tried using the search feature on the interface. This segment of the audience was very loyal since it has resulted in a conversion rate 6 times higher than other types of users.
We have studied search queries, checked the implementation on the website, and identified several problems.
- Search query categories were not loading such that incorrect search results were displaying.
- The absence of a quick access feature to the goods category.
We have worked out about 20 scenarios of user interaction with the search bar and prepared a new design layout to optimize the interface for conversions.
The transaction rate of users who use the website's search engine has increased by 74.64%
AOV has increased by 19.7%
We started the project by optimizing the product card because it is the main decision-making point. Through the analysis, we identified a range of errors such as the following:
- Bicycle frame size options looked inactive because of their gray color
- Only a photo was available but not a photo carousel
- The photo thumbnail took up too much space and moved the options selection and the purchase button too far away from the decision area
- The “Related Products” section wasn't eye-catching enough
We changed the color of alternative options, prioritized blocks on the page, and added a fixed add-to-cart button for “Related Products.”
As a result, the average order increased by 19.7%.
Micro CR has increased by 85%
We began the project with the optimization of the product card, since it is the major decision-making point.
During the analysis, we identified a number of mistakes, with the key ones being the following:
- The sticky product info, price, and “Buy” button were placed at the top of the screen
- There were extra blocks which distracted the user from the target action
- Information was disorganized
We moved the “Buy” button to the bottom of the screen on the mobile version for conversion rate optimization.
As a result, the micro CR increased by 85%
increase your conversion rates
Please go ahead and leave a request and our conversion rate optimization consultant will gladly contact you.
CRO website optimization services: ESR benefits
Recoup costs in months, not years
You invest gradually and optimize for conversions by improving the interface step-by-step and return the money spent at a profit. Sometimes the cost of ESR work is recouped during the first A/B testing of the interface.
No risk associated with the redesign
Users will gradually get used to the interface changes, and the conversion will not suffer. The step-by-step process of changes allows you to immediately validate the decisions made by comparing web analytics metrics and A/B testing, optimizing conversion rates.
No need to stop the evolution of the project
By constantly improving the interface, you offer customers relevant products, foresee their needs, make their online journey to purchase quicker and easier, and, thus, increase website conversion rates.
CRO services: check us in action
We have provided CRO services for major brands, and we are partners with industry leaders
What clients say about us
Turum-burum team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.
I highly recommend this CRO agency! They delivered beyond my expectations. Denis is very experienced with eCommerce and conversion rate optimization. I got exactly what I was looking for.
The guys from Turum-burum CRO agency delivered a great job on this project. Working within the timelines and open to feedback meant that the end result delivered inline with expectations. I would recommend and will be working with again.
I really enjoyed working with Turum-burum company and with Denys in particular! They were very easy to work and communicate with so naturally, our partnership led to successful results. His team is very diverse and skilled and helped us with many projects. Will definitely be working with Denise & the Turum-burum team on my next eComm projects!
Turum-burum UX/UI and CRO agency delivered a well-structured, professional-looking website with all the relevant information about our business. I am pleased with their UX services, efficient project management, excellent customer service, high-quality outputs, attentiveness, and receptiveness to feedback.
Turum-burum company has a very cool team! Thanks to Denys Studennikov and his team for working on the project! You are the best.
Turum-burum's work drove an increase in the client's conversion rate and site traffic. Proactive and detail-oriented, this conversion rate optimization company took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.
The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-burum UX/UI and CRO agency is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.
During a year of collaboration with Turum-burum firm, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, CR checkout + 128%.
Conversion rate optimization: UX audit first
The main task of the usability audit is to determine the list of errors and growth points in the interface. During a UX audit, we connect different conversion rate optimization tools such as Google Analytics, Google Tag Manager, Clarity, etc.
As a result, you will get a plan and conversion rate optimization strategy to increase the project's income which includes the following:
Visual presentation
Table with hypotheses
Dynamic dashboard
Video explanation
What should you do after a website UX audit?
01
We fully undertake the entire ESR and conversion rate optimization process: from drawing-design of layouts and testing to their implementation and supervision.
02
We prepare page designs so your team can conduct their own testing, layout, and development under our supervision.
03
You carry out your plan of increasing your income and disposing it at your own discretion.
FAQ about conversion rate optimization
What is conversion rate optimization?
Let’s start with the most popular definition of conversion rate optimization:
Conversion optimization (CRO) is a practical approach to increasing the percentage of users who complete a desired action on a site. Such actions can be: buying a product, subscribing to a service, clicks on a link, etc.
The major flaw with this conversion optimization rate definition is the focus on the numbers and the distraction from the users behind those metrics. That’s why we are more guided by user-centric conversion optimization.
The user-centric conversion rate optimization definition is the following:
It is an approach that focuses mainly on what drives, stops, and motivates customers. In other words, the conversion rate increased because more emphasis was focused on the usability, which created value for the customer.
Why is conversion rate optimization important?
When talking about the importance of conversion rate optimization, you should keep in mind that a website provides a bridge between consumer traffic and the product. Considering the fact that eCommerce is not a static solution but a constant dynamic process, there are at least 3 reasons why it’s important and beneficial for a business to optimize a website continuously, and they are the following
- A customer-oriented design of the website converts more users into buyers while maintaining the same traffic.
- A user-friendly website ranks better in search engines and increases the effectiveness of driving traffic.
- By providing users with a high-quality online service, you give them a more pleasant experience while increasing their loyalty to the brand.
So, if you continuously optimize your website, you can count on the main benefits of conversion rate optimization, which include the following:
- An up-to-date product that meets users’ expectations;
- More loyal customers;
- Higher conversion rates;
- Influence on SEO.
How to measure conversion rate optimization?
A good conversion rate is the one that is better than your previous one. That’s why it’s crucial to compare the KPIs of your project before the conversion rate optimization process and after every iteration of UX/UI changes.
The following are the main metrics to track that are bound to help you analyze conversion rate optimization effectiveness:
- CR (Conversion rate);
- Bounce rate;
- Exit rate;
- View depth;
- Average Order Value;
- Desktop/mobile/tablet metrics ratio;
- ARPU (Average revenue per user).
Use this formula to calculate the impact of CRO on your revenue.
When to use conversion rate optimization?
There are at least three cases when you should use conversion rate optimization, and they are the following:
- It’s all about the key KPIs of the website. If you notice that you have a good product, but customers won’t convert, that means the conversion rate is not as high as expected and/or the bounce rate is too high. This indicates that there are some issues related to usability.
- When you implement some changes, yet they don't live up to your expectations, revenue, and so on.
- In case you haven’t changed the interface for a long period of time.
- In case you want to scale your business and increase your revenue.
How to do conversion rate optimization?
The purpose of conversion rate optimization is to increase the percentage of customers that buy a product. There are a lot of CRO approaches that you can use. However, there are some basic steps you should follow first. The following are some conversion rate optimization tips:
- Whatever the approach for conversion rate optimization you use, you should start with analyzing customers and their behavior. Then conduct a UX audit.
- Build several hypotheses and conversion rate optimization strategies to start improving the interface according to the research results so you can meet the user's expectations.
- Eliminate critical interface mistakes according to the conversion rate optimization report, create new UX/UI solutions, conduct A/B testing and measure the results before and after the implementation of new design mockups.
- Return to the beginning and analyze your users’ behavior again and again.
This is how conversion rate optimization works. In case you don’t have the skills to analyze project metrics properly, then it’s better to turn to conversion rate optimizers to get CRO professional services since they are experts in this field.
What is conversion rate optimization services pricing?
It all depends. Since not every company can afford to hire at least one in-house conversion rate optimization expert or conversion rate optimization analyst, the CRO agencies have been quite popular. A conversion rate optimization pricing depends on your project size, business niche as well as the agency and the conversion rate optimization service or pack of CRO services you order.
The CRO website optimization services pack could include the following:
- Conversion rate optimization consulting
- Conversion rate optimization audit
- Extensive research of the conversion funnel
- Heat map, click map, and scroll map analysis
- Screen recording session analysis
- Research with reviews and surveys
- Competitor study
- Creation of hypotheses
- Prioritization of hypotheses
- Creation of new UX/UI solutions
- Testing landing pages using Google Optimize
- Running A/B tests until reaching some statistical significance
- Transferring the winning UX/UI solutions to the dev team for landing page updates
- Measurement of Pre & Post implementation results
Some other packs can also include the following:
- Tracking the NPS (Net Promoter Score) of loyalty index
- Conversion ROI tracking
- Researching the geographical location of users
- Improving the sales approach
- Secret buyer research
- Price research
- Target traffic study
- Lead Magnet generation
- Conversion quality improvemen
We recommend you to start conversion rate optimization with a UX audit. You can find the pricing for this first step here.
