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+32% CR
increasing the transaction rate after redesign
The company PERFUMER is the official dealer of perfumery products of TM "Reni" and the largest supplier of bottles in Ukraine. The brand creates original scents similar to some very well-known brands.
Project objectives:
Our task was to create an online store that could do the following:
- to conveniently place large wholesale orders quickly and be able to track or repeat them;
- each page would involve the user in an online purchase right on the website;
- the website would respond to brand positioning as a reliable business partner with quality products.
Homepage concept
Package offers with starter kits
Search on the website
We have thought of a convenient full-text search that will allow you to search for products by partially matching product names and SKUs. In the search results, the user will immediately see the full name as well as the actual price.
Prioritizing filters
According to analytical data, the options to filter "New items" and "Bestsellers" were prioritized. And then we displayed the name of the collections, the characteristics of the fragrances, and the similarities of the scents to famous brands.
Product Card
- We structured the key information by dividing it into blocks for better visualization. We also displayed the key information by gender, volume, quantity per box, price, and perfume ingredients.
- We emphasized the call-to-action.
- We supplemented the product card with cross-sale and upsell tools such as "Similar fragrances," "Fragrances in other collections," and "Buy with this product."
Redesign result
Thanks in part to the use of the RSR approach, we not only made the interface user-friendly, but also influenced the key indicators of the website:
The transaction rate increased by 23.97% on the desktop and by 43.42% on the mobile.
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