About the project:
Luxoptica is a supermarket of eyeglasses of world and Ukrainian brands. In Luxoptica you can also get a vision test, a consultation with a professional ophthalmologist, and assistance in choosing contact lenses and optical lenses of any complexity.
- on the market since 1994
- 227 specialized optical shops all over Ukraine
- 2000 items of own products
Task
- Create a cozy online optician that combines a store and an ophthalmologist's office;
- Prepare a brand presentation for an interactive 4K screen for the annual OWOX eCommerce conference.
Solution
We found a balance between the commercial component and the function of a personal ophthalmologist, combining the number of sales and informative sections. We developed a non-standard banner grid that allows not only advertising but also additional services to be placed in a prominent place. Furthermore, we studied the company's brand book and transferred the corporate style to the web project.
Frames portal
For clarity, we have drawn pictograms for each form of frames, provided the possibility of sorting by gender, type of face, brand, color. In a separate section we provide comprehensive information about frames and optical lenses, useful articles, ophthalmologist's recommendations. Here you can also take online vision tests.
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Sunglasses portal
We applied the same structure as the frames' portal but increased the filter number. Information about sunglasses is now located in the appropriate section. We have also added banners with advertisements for specific brands.
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Category listing page
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Viewing products in a tiled layout allows you to see more models at a glance. When you move the cursor over a particular item, additional information about the product and the “Buy” button appear. The product list view is for those who prefer to browse the assortment more carefully. We have provided tools for search optimization — a system of filters and sorting.
With or without lenses
We have developed realistic visualizations so that customers can see the effect of polarized, photochromic or progressive lenses. The experience is the same as holding the lens in front of your eyes and looking through it.
Product page
Glasses are something that is chosen with the eyes, so the image of the product was placed in the foreground and the content part was placed in the background. The price was displayed in a large font, and the “Buy” button was highlighted in color. For a comfortable perception, we added information about the product with icons and provided navigation.
Services portal
For each service, we have selected an illustration and a brief accompanying text, and indicated the minimum cost. Detailed descriptions are accompanied by unique icons in the style of the brand. Below are the addresses of the nearest offline opticians.
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Fitting glasses
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Appointment with a doctor
No more waiting in line! We have developed an optician appointment form that takes just a few minutes to be filled in. You can choose an optician, a date, and a specific time.
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Useful articles
To create an atmosphere of expertise and gain consumer trust, we filled the site with informative content. Each section contains recommendations from specialists, information on eye diseases and tips on choosing glasses/lenses/frames. On the homepage, we added an “Ask the Doctor” section where customers can ask Luxoptica representatives their questions.
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The results
We rethought the concept and created a bright, functional, and user-friendly website that combines the functions of both an online store and an ophthalmology portal.
While working on the Luxoptica project, the Turum-burum team developed over 100 screens, thinking through every element and interface icon to the smallest detail.
The icing on the cake was a high-tech 4K brand presentation for a leading e-commerce conference. The interactive screen displayed products, information about them, and branded videos about the company.
While working on the Luxoptica project, the Turum-burum team developed over 100 screens, thinking through every element and interface icon to the smallest detail.
The icing on the cake was a high-tech 4K brand presentation for a leading e-commerce conference. The interactive screen displayed products, information about them, and branded videos about the company.
