![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/66179e9f71c727e5733c7115_img-selzy-1-%D0%B0%D0%BD%D0%B3%D0%BB.webp)
About project:
The owner of Selzy is Ecomz Holding Limited based in Cyprus. Ecomz Holding Limited is an international company with a large team of specialists from different countries. They started their service in 2008. Since then, company delivered 65 billion emails straight to inboxes and helped 870,000+ clients to do email marketing.
Main task:
Redesign the homepage, identify new growth points and ensure lead generation at the stage of first touch with the product.
Design distinctions:
We used the Story Tailing approach for the UI pages, creating a new design.
Process:
We started with a UX audit:
- reviewed quantitative indicators using Google Analytics;
- identified weak points of user transitions;
- integrated Hotjar to collect qualitative data;
- evaluated user behavior;
- built hypotheses on how to improve the interface based on all collected data.
We proceeded to the implementation of UX/UI changes:
- redesigned the structure of the main page for the Ukrainian website;
- made a redesign based on the existing style of the head company.
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/660bbd278204155fa38bb4fd_img-selsy-procces.webp)
Home page:
We moved the significant advantages higher. We reduced the page length because the scroll depth was up to three screens. Also, we placed the CTAs on all of the key screens.
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/660bbd278204155fa38bb50c_selzy-full-page-img.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/660bbd278204155fa38bb4f1_mobile-mockup-1.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/660bbd278204155fa38bb502_selzy-mockup-1.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/660bbd278204155fa38bb4f4_selzy-mockup-2.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/660bbd278204155fa38bb4ee_mobile-mockup-2.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/660bbd278204155fa38bb507_selzy-mockup-3.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/66179f2be263e729084a4135_img-result-selzy.webp)
Results:
We designed a home page that tells the story of how easy it is to start working with email newsletters with Selzy.
As a result, the number of leads increased by 24%.
As a result, the number of leads increased by 24%.