About the Project
World of Comics is a chain of themed stores for fans of geek and pop culture in Ukraine. The store's assortment includes only official and licensed products: merchandise, Funko Pop, comics, board games, and collectible items.
Task: to create a cool thematic adaptive design for an e-commerce website that conveys the atmosphere of the magical universes of the brand's physical stores through the screen.
Expert analysis of the interface
We started our work by conducting a briefing with the company's representatives. After that, we developed the information architecture of the online store and determined the layout and content of the pages, considering mobile-first principles.
Website Style
A minimalist white background, bright accents on CTAs, and custom illustrations that emphasize the superhero theme of the store and the range of products.
The site menu is presented in the form of custom comic book character images, allowing users to quickly find all relevant products by the picture.
Navigation
We built the catalog with the main categories using a tunnel approach for both mobile and desktop to avoid confusing users and to simplify the search for the desired product.
Product page
We optimized the product page for mobile devices: added scrolling between pages of products in the same category, kept breadcrumbs for quick navigation on the site, and positioned the CTA so that it appears on the first screen.
Checkout Page
The checkout takes only one page — customers need to fill out a few fields to complete the purchase process. That is, we created a 'clean interface' that requires users to spend minimal time and effort.
Results of the redesign
We designed the website pages in a minimalist style, developed custom images, placed the right accents, selected the appropriate Tone of Voice, and created a cool thematic online store. This fully meets the needs of the target audience and fulfills business objectives.
