About Tehno Ezh
- 200,000 online visits per month.
- International network of 100+ stores.
- Winner of "Best Service" national award 2018 by Arricano Group.
- 6 years in the TOP of Ukrainian companies in the segment of "portable electronics", according to "Retail Awards".
+41% CR
increase in conversion after redesign
Partners for 7 years
Partnership with Tehno Ezh started in 2017-2018 with a complete website redesign and continued with CRO changes. Since that time we have been supporting this project with consultations and gradual specific UX/UI design solutions.
Redesign story
Comprehensive website redesign using Revolutionary Site Redesign approach:
- Make a focus on selling Apple technology.
- Emphasize the main advantage of the company - the level of service.
- Make the interface as human-centered as possible.
Redesign results
We solved all three key business goals and helped to consolidate an omnichannel approach when a client receives high-quality service both in physical stores and online.
With the joint efforts of the Tehno Ezh and Turum-Burum team, we created a product that was released without a drop in conversion rate.
Compared to the one month period before the release of the new site and the period after:
+ 41%
the number of users who added a product to the shopping cart
+ 31%
the number of users who reached the checkout page
+ 41.94%
website conversion rate
Before
Arter
CRO changes 2018-2024
Since 2018 to 2024 and further, we have been helping with new UX/UI design changes in order to increase conversion and fit new business needs:
Solving cart abandoned problem
- Refined the algorithm for cross-selling products.
- Improved the structure.
- Highlighted the discount percentage.
Checkout
We have worked on the checkout process and addressed the following issues:
- Improved the delivery services interface.
- Thought out new payment options in the interface.
These changes will allow our users to make purchases more conveniently and quickly.
Changes on the product page
- Added credit labels.
- Added the option to choose a warranty.
- Improved the structure.
- Reduced the length of the page.
Review
I have been working with the company for over 5 years. During this time, we have launched multiple projects together. I always seek their consultations and expert opinions. They are professionals in their field. Grateful for the new Tehno Ezh website! It turned out really well.
