About Tehno Ezh

  • 200,000 online visits per month.
  • International network of 100+ stores.
  • Winner of "Best Service" national award 2018 by Arricano Group.
  • 6 years in the TOP of Ukrainian companies in the segment of "portable electronics", according to "Retail Awards".
+41% CR
increase in conversion after redesign
Partners for 7 years
Partnership with Tehno Ezh started in 2017-2018 with a complete website redesign and continued with CRO changes. Since that time we have been supporting this project with consultations and gradual specific UX/UI design solutions.
Redesign story
Comprehensive website redesign using Revolutionary Site Redesign approach:
  • Make a focus on selling Apple technology.
  • Emphasize the main advantage of the company - the level of service.
  • Make the interface as human-centered as possible.
Redesign results
We solved all three key business goals and helped to consolidate an omnichannel approach when a client receives high-quality service both in physical stores and online.
With the joint efforts of the Tehno Ezh and Turum-Burum team, we created a product that was released without a drop in conversion rate.
Compared to the one month period before the release of the new site and the period after:
+ 41%
the number of users who added a product to the shopping cart
+ 31%
the number of users who reached the checkout page
+ 41.94%
website conversion rate



CRO changes 2018-2024

Since 2018 to 2024 and further, we have been helping with new UX/UI design changes in order to increase conversion and fit new business needs:
Solving cart abandoned problem
  • Refined the algorithm for cross-selling products.
  • Improved the structure.
  • Highlighted the discount percentage.
We have worked on the checkout process and addressed the following issues:
  • Improved the delivery services interface.
  • Thought out new payment options in the interface.
These changes will allow our users to make purchases more conveniently and quickly.
Changes on the product page
  • Added credit labels.
  • Added the option to choose a warranty.
  • Improved the structure.
  • Reduced the length of the page.


I have been working with the company for over 5 years. During this time, we have launched multiple projects together. I always seek their consultations and expert opinions. They are professionals in their field. Grateful for the new Tehno Ezh website! It turned out really well.

Artem Kravtsov
CTO at Tehno Ezh

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