Brand Identity Design Services
Selected Brand Identity Design Work
Common Brand Identity Challenges We Solve
Our logo no longer feels like us.
Your business has evolved, but your logo doesn’t reflect who you are today.
We have a logo, but everyone uses it differently.
Inconsistent usage leads to a confusing and unprofessional brand presence.
Our brand is growing across too many channels.
You need a clear identity system that works everywhere, from web to print.
Logo & Visual Identity Design Services for Different Business Needs
Logo Design & Logo Refresh
Creating a new logo or refreshing an existing one without rebuilding the entire visual identity. We explore the market, the brand’s character, and the way the logo will be used to create a distinctive, flexible mark that works across digital and offline formats.
What can be included:
Primary logo, alternative logo versions, symbol or mark, monochrome versions, clear space and minimum size rules, logo usage guidance, export files.
Visual Identity Design Services
Creating or refreshing the visual language around an existing brand. We bring colors, typography, imagery, graphic elements, and layout principles into one consistent system that can be used across marketing, sales, product, and communication materials.
What can be included:
Primary logo, optional alternative logo versions and symbol/mark depending on the logo concept, logo color variations in black, white, and full color, safe zone and minimum size rules, logo usage guidance, and export files.
Brand Identity Design from Scratch
Creating the complete visual foundation for a new brand or a business that does not yet have a consistent identity. We develop the logo and all core visual elements together, so the brand launches with one coherent system instead of a collection of disconnected assets.
What can be included:
Discovery, visual and competitor research, creative direction, logo design, color palette, typography, graphic language, imagery direction, and brand applications, with optional templates and a Logobook / visual guidelines.
Brand Design System & UI Kit
Turning an existing brand identity into a scalable digital design system for a website, platform, or product. We define how brand elements work in interfaces and create reusable components that help design and development teams maintain consistency as the product grows. Available as part of a website or product design project.
What can be included:
Digital color and typography system, design tokens, grid and spacing rules, buttons, inputs, cards, navigation elements, component states and variants, light and dark themes, reusable Figma components, UI Kit, page templates.
Curious about our services?
Share your project details, and we’ll guide you on the next steps
Your Brand Needs More Than a Logo
A strong identity has to work far beyond a logo. It should stay recognizable across your website, product interface, presentations, ads, social media, and other touchpoints.
Our branding design services combine visual identity expertise with 17+ years of experience designing websites and digital products, so every visual decision is made with real-world use in mind.
Our Logo & Brand Identity Design Process
1. Start with your business, not Pinterest
We start with discovery, focusing on the business rather than visual references. We learn about your product, audience, market, current identity, future plans and where the brand will actually be used. This helps us define what the project really needs and what would simply be unnecessary. Result: clear project scope and design criteria.
2. Market & Competitor Research
Before creating anything, we study the visual language of the category. We analyse competitor logos, common symbols, colors, typography and recurring visual patterns. This helps us understand where the brand needs to feel familiar and where it has room to be different. Result: a visual landscape and opportunities for differentiation.
3. Creative Direction & Moodboards
We turn research into several visual territories with different moods, associations and stylistic principles. Together with the client, we discuss what feels right for the brand before moving into logo concepts. This aligns expectations early and prevents the team from investing time in a beautiful but wrong direction. Result: an agreed creative direction.
4. Logo Concept Development
We explore different metaphors, associations and symbols that can express the brand idea visually. Our designers develop many possibilities internally and present the strongest directions with a clear rationale behind each one. For new logo development, we typically present 3 distinct concepts. Result: a selected logo concept with a meaningful idea behind it.
5. Logo Design & Refinement
Once the concept is selected, we refine proportions, typography, details and overall balance. We also check how the logo behaves across different sizes and formats, so the final solution is not only visually strong but practical. 2–3 consolidated feedback rounds keep the process focused. Result: a final logo system ready for real use.
6. Logobook & Identity Rules
A logo can easily lose consistency once different people start using it. That’s why we document the rules that matter: logo configurations, colors, clear space, incorrect usage, typography and other core principles. Result: a practical system your team can follow without guessing.
7. Identity Applications & Handoff
For larger identity projects, we extend the system into the materials your business actually needs. Presentations, documents, banners, print, merchandise, POS materials or other communication assets can all be developed within the same visual logic. Result: a consistent set of brand materials ready to use across your key communication channels.
Not sure which level your brand needs?
Tell us what you already have and where the brand needs to work. We’ll help define the right scope before the project starts.
Senior designers work for your success
We have designers who have at least 9 years of experience. And we have created our own system of passing UX knowledge among all our designers.
Max
Head of UX/UI dep. Experience: 11 years
Denys
COO Experience: 11 years
Hanna
Senior UX/UI Designer Experience: 9 years
Tanya
Senior UX Analyst Experience: 8 years
Industries We Work With: eCommerce, SaaS, Fintech and Startups
eCommerce & Retail
We create visual identities for eCommerce and retail brands that need consistency across storefronts, campaigns, packaging, and digital touchpoints. Our work includes projects such as Game Shop and Bon Bon, where brand visuals had to work seamlessly across commerce-focused interfaces.
Startups & MVPs
We help startups build a clear visual foundation for new digital products, from early concepts to scalable interfaces. For NFTrends, we designed the UX/UI from scratch and created UI guidelines to support a consistent brand experience as the product evolved.
B2B & SaaS
Clear, scalable identity systems that work across websites, platforms, sales materials, and product interfaces. For KT-Stal, we created a scalable design system that helped maintain visual consistency across a complex eCommerce platform and gave the product a strong foundation for future growth.duct interfaces.
Fintech & Insurance
Trust, clarity, and consistency are critical for fintech and insurance products. The Zensum project combined a refreshed visual identity with a scalable design system to create a stronger and more consistent digital presence.
Healthcare
Accessible and trustworthy visual identities for healthcare services, platforms, and digital products. We focus on clarity, usability, and consistency to help healthcare brands communicate complex information in a way that feels professional, reassuring, and easy to navigate.
Mobile Apps
Mobile-first products require a visual identity that works naturally across interfaces, app stores, marketing assets, and different product states. FlowerPot is an example of a mobile experience designed around a consistent visual approach across key user flows.
Clients About Us
I can say that with our website redesign, we reached all the goals of our company providing DevOps solutions and cloud consulting services.Now we have all the relevant information on our web pages, which is well-structured and looks professional. Turum-burum was responsive and attentive to any concerns and questions that we had.
Turum-burum team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.
The Turum-burum team helped us to launch a brand-new Web 3 product to the market very fast. It took them less than a month to create all the design mockups and met all the deadlines. I liked the level of professionalism and way of communication they provided. There were no problems later with design implementation because a designer considered all the design elements and statuses in the mockup.
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Highly recommend this agency! They delivered beyond my expectations. Denis is very experienced with eCommerce and conversion rate optimization for B2B. I got exactly what I was looking for.
The guys from the company Turum-burum delivered a great job on this project. Working within the timelines and being open to feedback meant that the end result was delivered in line with expectations. I would recommend it and will be working with it again.
I really enjoyed working with Turum-burum company and with Denys in particular! They were very easy to work and communicate with so naturally, our partnership led to successful results. His team is very diverse and skilled and helped us with many projects. Will definitely be working with Denise & the Turum-burum team on my next eComm projects!
Turum-burum's work drove an increase in the client's conversion rate and site traffic. Proactive and detail-oriented, this UI design company took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.
The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-burum agency is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.
During a year of collaboration with Turum-burum agency, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, and CR checkout + 128%
Turum-burum aligned the client's marketing teams around CRO priorities and helped them execute practical changes in their online sales journey, resulting in measurable improvements in online sales. The team was professional, efficient, and punctual. Turum-burum's efficiency stood out.
At Topdog, we see UX as the magic ingredient in SEO, and in collaboration with Turum-burum, this truly makes an impact. When the user experience improves, something special happens: traffic increases, more users convert — and every marketing dollar starts working twice as hard.That’s why, together with Turum-burum, we always talk about conversion and UX with our clients — because it’s not just about getting more traffic from Google, but about building a growth engine.
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Turum-burum were a great partner throughout the project. Efficient, easy to work with, and very collaborative from day one.What stood out was their flexibility and how quickly they adapted as things evolved, without losing speed or quality. They didn’t just deliver on the brief, they helped push the end result further.Strong delivery overall, and definitely a team we’d work with again.
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Turum-burum's work has helped us increase our project KPIs and improve our customers' platforms. The team successfully implemented design changes within the agreed budget and timeframe. Moreover, they were professional, responsive, attentive to details, and committed to excellence.
The Turum-burum team conducted a UX audit of our research center’s website and provided a clear list of issues along with a strategy for improvement. The report included in-depth analysis, actionable recommendations, and was fully tailored to our needs. We were especially impressed by the team’s ability to combine an analytical approach with practical solutions.
We took a comprehensive approach to SEO together with TopDog & Turum-burum, with a particular focus on UX SEO and mapping user journeys. By analyzing how visitors navigated the site, rebuilding the information architecture, and optimizing both design and content, we increased traffic from Google by 30% and boosted our conversion rate by 25%. This resulted in our most successful season in terms of revenue ever.
Turum-burum's work improved our website's UX, making it easier for us to navigate. The team's design changes and recommendations were expected to increase our user engagement and conversions. Turum-burum delivered on time, guided us through the process, and helped us understand what to do.
Turum-burum conducted a comprehensive UX/UI audit of our website, focusing on identifying areas for improvement to increase lead form submissions from our target audience. They provided a detailed report outlining their recommendations for interface enhancement. They were prompt in attending to our requirements and requests, and their communication was clear and responsive.
I had an opportunity to collaborate with Turum-burum when trying to optimize our website and evaluate its UX. Diana and her team prepared a thorough analysis of the entire page. They not only assessed its general features but also checked how well it addressed the needs and preferences of our Web3 customers. This helped us a lot in determining the direction of the website's development.
After the analysis, Turum-burum provided us with an Excel sheet describing over 50 sources of friction and their possible solutions. The team identified all issues using data, numbers, and heat maps, reducing subjectivity. They were professional and friendly, communicated clearly, and delivered on time.
The Turum-burum are superior at ux audit. I am very satisfied with their hypotheses, reasoning, and timely service. They were very patient with us a growing start up and answered all of my concerns. I will definitely use them for annual ux audits for our business. I would prefer to use a separate UI designer, but their internal UI designer is still pretty good. Overall I would rate my experience 5/5.
Turum-burum provided us with a valuable UX audit report and identified our site’s main usability mistakes. The team delivered all items on time and communicated clearly throughout the project. They were responsive to our needs, and their data-driven solutions and proactive communication stood out.
Nothing but positive things to say about Denis and the Turum-burum team! Our project was delivered on deadline, all deliverables were met, and we were kept up to date as things progressed. We are very happy with the project and look forward to working with Denis again on future UI/UX and Market Research projects.
Turum-burum's task was to design the user experience (UX) and user interface (UI) for the NFTrends platform and personal accounts from scratch, accommodating four distinct user flows. As our business matured, we turned to Turum-burum once more to re-brand the website. The team listens attentively to our needs and is always quick to implement changes.
Turum-burum has a very cool team! Thanks to Denys Studennikov and his team for working on the project! You are the best
I have been working with the company for over 5 years. During this time, we have launched multiple projects together. I always turn to them for consultations and value their expert opinion. They are true professionals in their field. I am grateful for the new Techno Yizhak website—it turned out really great!
The previous Dobovo.com website had become outdated both visually and functionally. We decided to undertake a complete redesign: migrating to a new platform while fully updating the interface. The project was carried out iteratively, and all deadlines were met. Turum-burum confirmed their professionalism. The website’s KPIs improved significantly. We are not stopping at this achievement and continue to develop the project together with Turum-burum.
We were recommended Turum-burum as UX/UI experts for e-commerce. We appreciated their work on creating the Rezina.cc online store. Additionally, we saw that the team has experience in the footwear sector. They suggested improving our old interface, but we wanted a new, high-quality product. It was important for us to launch the new website before the season, in the last week of August. All project deadlines were met.
Turum-burum created unique illustrations for the categories and designed tiles with an interesting shape for the main menu. They carefully thought through all transitions between pages. Additionally, we had been struggling to decide on a new way to present our swimsuits. In this situation, they didn’t leave us in the lurch and provided their expert advice. Now the swimsuits look even more realistic.
We approached the team for a redesign of the Solh.ua website, but they suggested gradually improving the interface using an ESR approach. As a result, within just a few weeks, we saw the first results and increased checkout conversion by 24%. After updating the key pages of the site, the number of orders grew by 25%, which I’m very happy about. I highly recommend Turum-burum!
We fully relied on Turum-burum’s knowledge and experience in developing the structure and design of our online store. The most challenging part was integrating the website with the Turkish program (similar to 1C), as it was not initially designed for website integration. During the development stage, we began adjusting our online sales processes. Even before the launch, we managed to triple the number of orders, and after the launch, the figure increased fivefold. Sincere thanks to the entire Turum-burum team!
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We have been closely working with Turum-burum for 1.5 years, handling both website design and development with their team. We really appreciated their client-focused approach—they dive deep into the business, understand its challenges and goals, and respond promptly to situational issues. They are always open to feedback and take full responsibility for completing any task. Thanks to the development team, we finally resolved a long-standing issue. We recommend them 100%!
Turum-burum’s work improved the website’s usability for mobile users, resulting in a 1.5× increase in mobile transactions. Throughout the project, the team ensured effective project management by delivering tasks on time and responding promptly to client needs. We would also like to highlight their strong communication and ability to work within the established budget.
After the website redesign, we managed to increase the transaction rate by 17.76%. In addition, the tracking issue was resolved—now all conversions and customer behavior are much easier to monitor.
The Turum-burum team conducted a comprehensive UX audit and reviewed the setup of our website’s analytics tools. They provided a detailed report on the usability status and proposed solutions to improve UX and increase website conversions. As a result, we managed to increase new user conversions by 22%. We were satisfied with the quality of the collaboration and the timely delivery of all materials and reports.
Their experience and attention to detail are truly impressive. As a result of Turum-burum’s work, our client CR increased by 12.5%, including a 16% rise for mobile and 7% for desktop. Throughout the process, the team was flexible and open to collaboration. Their ability to analyze the market situation and understand client needs translated into a clear and user-friendly interface design. I highly recommend this agency—they exceeded my expectations. Denys has extensive experience in e-commerce and conversion rate optimization, and I got exactly what I was looking for.
Turum-burum prepared a detailed list of practical UX/UI solutions to improve the website’s usability and provided clear recommendations on next steps to increase our business conversion rate. Their prompt response to our needs and requests was especially impressive.
Thanks to Turum-burum’s work, we managed to significantly increase the conversion rate for both mobile and desktop. The team delivered the project ahead of the deadline and responded to all our requests. The guys are very friendly, and I’d be happy to work with them again in the future.
Turum-burum conducted a UX audit. The goal was to evaluate the current version of the website and provide recommendations to improve its usability and competitiveness. We received valuable insights and a clear vision for further improvements.
We are very satisfied with our collaboration with Turum-burum. They professionally set up our analytics tools, allowing us to gain deep insights into user behavior and effectively leverage this data for further website development. We also received practical advice on improving the interface. We highly recommend Turum-burum as a reliable partner in UX/UI optimization.
Our company, ATL Avtoservice, turned to Turum-burum for an audit of our existing website. We are very grateful to the Turum-burum specialists for their professionalism and promptness. Everything was clear, concise, and easy to understand. Most importantly, the team doesn’t leave the client after delivering the service—they continue to support and assist further. Their focus on results is truly impressive! Thank you for our collaboration.
With Turum-burum, the number of users has increased six times, the bounce rate has decreased by 17%, and the duration of mobile user sessions has grown by 32%. The team is timely, clear, and relevant in their communication. Moreover, they are genuinely interested in our project.
We are satisfied with the redesign by Turum-burum. After the release, we observed increased user engagement with the brand and a higher average order value. The easy and prompt communication with the team was especially appreciated.
The Turum-burum team provided a detailed improvement plan with clearly defined, concrete steps to enhance the website’s usability. Thanks to the structured plan, clear communication, and fast execution, we were able to establish smooth and effective collaboration. We were especially impressed by the team’s deep expertise in UX/UI design.
It was a pleasure working with Turum-burum. Project management, communication, and timelines were all excellent. We are grateful for the new website design and are eager to implement it as soon as possible.
Turum-burum helped us migrate from Horoshop to a new platform and take an important step toward scaling. They обновили дизайн сайту, making it modern and user-friendly. The results exceeded expectations: the bounce rate decreased, while time on site and conversion rates increased. We recommend Turum-burum as a partner who effectively combines design with business goals.
Brand Identity Design FAQ
What is included in brand identity design services?
The scope depends on what your brand already has and what it needs next. Our brand identity design services can include logo design or refresh, visual identity, colors, typography, graphic language, imagery direction, brand applications, guidelines, and, for digital projects, a UI kit or design system. We define the exact deliverables during discovery.
What is the difference between a logo and a brand identity?
A logo is one recognizable element of a brand. Brand identity is the broader visual language around it, including colors, typography, graphic elements, imagery, layout principles, and the rules for using them consistently. Depending on the project, a brand identity can also include templates and applications for digital, sales, presentation, or print materials.
What is the difference between brand identity and branding?
Brand identity focuses on how a brand looks and behaves visually. Branding is broader and may also include positioning, naming, messaging, tone of voice, and brand strategy. Some agencies use terms such as branding design services or brand design services for both. At Turum-burum, our core focus is visual identity and its application across digital and communication touchpoints.
Do you provide full branding strategy?
No. Our core expertise is visual brand identity, rather than full brand strategy, positioning, naming, or messaging development. We use discovery, market and competitor research to understand the business context and make informed design decisions, but the deliverable is a visual solution, not a complete strategic brand platform.
How many logo concepts will I receive?
For a new logo, we typically present three distinct concepts based on the direction agreed during discovery and visual research. Each concept has a clear idea and rationale behind it. For a logo refresh, the number of directions may vary depending on how much of the existing identity should be preserved and how substantial the change needs to be.
Can you keep our existing logo and redesign the visual identity around it?
Yes. A new logo is not always necessary. Our visual identity design services can build or refresh the visual language around an existing logo through colors, typography, graphic elements, and imagery direction. Depending on your needs, we can also add iconography, illustration style, layout principles, templates, and key brand applications.
Do you create brand guidelines?
Yes. Depending on the scope, we can create a Logobook or visual identity guidelines that document how the identity should be used. These may cover logo versions, color rules, typography, clear space, minimum sizes, incorrect usage, and other relevant visual principles. For broader identity projects, guidelines can also include additional elements and brand applications.
Can you turn our brand identity into a design system for our product?
Yes, when we also work on the design of your website, platform, or digital product. We can translate the identity into a scalable Brand Design System & UI Kit, including digital colors and typography, design tokens, grids, spacing, components, states and variants, reusable Figma components, and page templates.
What if I don't like the first logo concepts?
We first identify what is not working and compare the feedback with the creative direction agreed earlier in the process. This helps us refine the strongest idea or adjust the direction without starting from random new options each time. Discovery and moodboards are specifically used to align expectations before detailed logo development begins.
What if I don't like the first logo concepts?
We first identify what is not working and compare the feedback with the creative direction agreed earlier in the process. This helps us refine the strongest idea or adjust the direction without starting from random new options each time. Discovery and moodboards are specifically used to align expectations before detailed logo development begins.
Can you design social media, presentations, print and merchandise?
Yes. These can be added as optional brand applications depending on how your team plans to use the identity. This may include social media assets, presentation and document templates, advertising materials, print, merchandise, POS materials, and other communication assets. We define these applications during discovery instead of automatically adding materials your business does not need.
How much does brand identity design cost?
The cost of our brand identity design services depends on the scope, whether you need a logo refresh, visual identity, a new identity from scratch, or additional brand applications. Projects start from $PRICE. After discovery and scope definition, we provide a clear estimate based on the deliverables your business actually needs.
