About project

Bagazhnik.uа - a company who sells car racks, backpacks, bags, suitcases, as well as prams (strollers).

Official distributor of the Swedish company THULE in Ukraine since 2014.Retail stores are represented in four cities (Kiev, Odessa, Nikolaev, Zaporozhye) throughout Ukraine.


Scale and adapt the site for new product categories;

Update the style of the site to suit the positioning of the company;

Make it clear to users that they can also buy backpacks, prams and other goods on the site not only cargo rooftop carriers that was implied with the name Bagazhnik.ua;

Emphasize a competitive advantage - a high level of service and highly competent staff.

Design kit

Thule’s main concept was based on making their products become part of their owner’s lifestyle. And we decided to express this idea through the use of emotional banners on the key pages of the site: whether it's a family vacation in the mountains or a hike through the woods.

We focused on the color scheme of the Thule website to emphasize the status of an official distributor such as Bagazhnik.ua.

Home page

We emphasize that Bagazhnik.ua is not only about accessories for the car, but also about backpacks, bags and more.

Product list design for roof racks and accessories

We have implemented a special tool that is available for a potential buyer on the product list and provides professional tips while searching for the right products.

The selection process was divided into the following three steps

Portal pages

Before getting to the search results, the user sees a portal page with products of the category. This page is filled with lively photos and shows the features of different product categories which emphasize the competitive advantages.

Product card

The product card provides a series of competitive advantages such as: free shipping, an official warranty, and an extended warranty from the store.

Redesign as a step to a new round of business development

Thanks to the RSR method, we helped to adapt the site to take on new business tasks.

This allowed the company to:


Boost its reputation;

Improve the level of service;

Increase the conversion rate;

Divide the users into segments.

In addition to creating a UX/UI site, we also created a front-end to implement everything in the interface as seamlessly as possible.

You can read the full version of this case study-article here

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