![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/65001bd67003f0925621f8c7_hero%20tag.webp)
UI/UX
2017
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/65001cfd3f676cb651f71749_hero%20img.webp)
Juliette Lingerie
Swimwear & beachwear shop
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/65001e35b3cac0e307f479ba_hero%20tag%20blue.webp)
main goal
To create an online sales channel.
The emphasis is on a simple service and simple choice
The emphasis is on a simple service and simple choice
Solution
We have created a minimalistic interface. The emphasis is on a content. White background, easy and simple to read fonts, big and bright photos, and “subtle” navigation — nothing has to divert the attention from products
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/65003acd1c0b1257a05c1e4e_solution1.webp)
color palette
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/65003ad906e78a393ecfdfe5_solution2.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/65003bc5a006a750a8fe154c_solution-mockup.webp)
02
Product Grid
We've made a sticky header on top of the page which gave more space for the photos of the products
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/651027e2da09d5986b98d41b_2%20mockup-1.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/652f9b06c8e4c50b1b9fa960_1.webp)
stylist’s help
The products page is rounded off with a feedback block. This way we help users that can’t choose the right product or the right size
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/6510304d8db4b6bcf72fa3df_form-sectop.webp)
03
Product Page
There are a big photo of the product, gallery and video presentation on the product card. This allows to have a good look at all the product details
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/652f9b06c8e4c50b1b9fa8d4_2.webp)
Lookbook
The complete looks complement the products already chosen by customers
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/651034d8753332fbbfbcc12c_lookbook%20main.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/651034ca3755a268827c9a6d_lokbook%20grid.webp)
Juliette instagram
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05
Mobile
A large part of the audience buy products on their mobile phones or PC tablets. Due to that fact the interface has been designed with "mobile first" approach.
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/652f9b0499e5a384facce8fb_3.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/652f9b0623bd5beb128fb666_4.webp)
![](https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/652f9b051fcddfc32c967cfe_5.webp)