Redesign of the official site of Samsung in Ukraine
2022
Our task was not only to create an interface that complies with Samsung guidelines but also to add and optimize the user experience at all stages: whether it is an offline purchase on credit or a warranty claim.
Another important task was to convey the benefits of buying on the official website to users over competitors and simplify the ordering process.
Here's what we did
Usability audit and analytics of the current website
Offline interviews with store employees
Creating target audience personas
Customer Journey Map
The information architecture of the current and new website
Wireframes and highly detailed prototypes
The mobile-first design and desktop version
Example of a buyer persona
Oleg, 34 years old
Married
Director of an IT company
Income: from 100 000 UAH
Objective
To choose a device that meets my needs. A top line. The device should be fast. If I don't find a specific product, I would like to find the best one. No point in changing the device with each new line; if the screen breaks - it's time to buy. He values top quality at a reasonable price. He can afford an expensive device, yet a large expense will be split into zero-interest installments if possible.
Quote
«If I can't get a product within a few hours, I'll go to the nearest place, no matter what kind of store it is.»
Background
Married, has two children. Works in IT. The choice process is conscious — he looks at reviews, reads articles about the product, and buys impulsively. It is crucial for him to get the desired item as quickly as possible. He prefers to use only up-to-date products and appreciates the product's convenience and usability.
Motivation
To upgrade the device to be more comfortable at business meetings and according to his inner feelings.
Barriers
- Delivery takes a long time
- No card payment option
- Extra charges when paying online
Brands
Monobank, Alfa Romeo, The Verge, Stone Island, Abercrombie & Fitch
Home page
We made the navigation blocks to the site sections maximally diverse to draw attention to them on scrolling
Product list
Product page
Shopping cart
It was designed as a pop-up since the average check does not exceed 2 items. This allows for avoiding one step on the way to checkout.
Gift selection and purchase of the Galaxy Ecosystem Business Kit
Checkout process
Personal account
Credits
Analytics and UX: Maxim Chuvurin
Project manager: Denis Studennikov
Concept and UI: Yuri Kravtsov
UI: Mykola Burdyko
