Infoshina

Conversion rate optimization by ESR approach for Infoshina.com.ua
About Infoshina
About project:

Infoshina is an industry leader in the sale of tires and wheels and has been on the market since 2013. Their website, Infoshina.com, has over 600,000 online visitors per month. Infoshina is an official dealer of Michelin, Goodyear, Premiorri, Bridgestone and Rosava tires in the city of Kharkiv and the Kharkiv region.


ESR approach implies step-by-step point changes in the site design, thanks to which you can quickly improve KPIs.

Banner
Product card optimization
Product card optimization
Hypothesis №1

If you place the panel with the Buy Button all the way to the bottom of the page, the add-to-cart conversion rate from the panel will increase.



Hypothesis №1
Result:

The micro conversion rate for the transition from the Product Item Card to the cart increased by 85.57% after moving the Buy Button to the bottom of the screen.

Result 1
Hypothesis №2

If you fix the indentation between the elements and remove the extra "Articles" blocks, the banner without a clear benefit and raise the cross-sale blocks higher, you can increase the number of product additions to the cart.

Hypothesis №2
Result:

The micro conversion of the transition from the Product Item Card to the cart increased by 13.26%, according to the A/B testing results.

Result 2
Pop-up cart optimization
Pop-up cart optimization
Hypothesis №3

If you remove the "Continue shopping" button and change the color of the "Checkout" button to a more noticeable color, you can increase the number of transitions to the checkout page after adding an item to the cart.

Hypothesis №3
Result

The micro-conversion of the transition from the cart to the checkout increased by 14.8% after we left one priority button "Checkout" and changed its color to a more noticeable one in relation to the other interface elements.




To be continued …

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