AUTHOR

Vira

Vira is a copywriter and editor who works thoroughly on each piece of content, helping better understand the world of UX/UI, CRO, and eCommerce, navigating through the latest trends.
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Interfaces
ChatGPT in Marketing 2026: 7 Use Cases to Drive Your Project
eCommerce
Conversion Rate Optimization for Luxury Ecommerce: Learning from 5 Redesign Stories
Interfaces
B2B SaaS conversion benchmarks: usability as the key to increasing business profit
eCommerce
Cross-selling and upselling in retail: How to increase average order value
eCommerce
E-commerce A/B testing in action: +58% CR in mobile version or VSV-Group redesign story
Interfaces
A/B Testing in UX Design: Lessons from Crystal Clear Memories
Interfaces
Ecommerce product page design and micro conversion: an oft-forgotten KPI
eCommerce
Top 5 Tips For Tire Retailers On How To Increase Online Sales
E-marketing
Change and Crisis: Inspiring Stories of Global Brands
E-marketing
UX competitor analysis: surpass your rivals to boost business CR
Cases
The case of Antoshka: How can conversion be boosted by 36% through adapting the interface to support various user needs
eCommerce
Ukraine: The Emerging UX/UI Silicon Valley of Eastern Europe

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Meet the Turum-burum content team, dedicated to breaking down the intricacies of design, conversions, and selling. They put complex things simple,  providing practical and effective UX/UI recommendations.

AJ

AJ is not just a partner and content-writer, in the last decade, AJ has launched an eBook publishing company, a global ecommerce shop, and now runs Audacious Commerce, a global ecommerce growth consultancy.
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Max

Max is a UX designer and analyst with 9 years of experience. His articles are practical guides to improve the user experience and increase the efficiency of their business processes.
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Denis

As Head of UX/UI and COO with 10 years of experience in UX/UI design, Denis shares his knowledge and expert advice in articles and webinars.
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Yulia

Yulia is a copywriter who turns her colleagues' experiences into informative articles full of in-depth analysis, practical advice and a wealth of actionable tips.
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