ChatGPT in Marketing 2023: 7 Use Cases to Drive Your Project
What is ChatGPT? How this AI chatbot reshapes the e-commerce industry? How can ChatGPT save your marketing team time and money when knowing how to use it? In this article, you will find 7 real use cases with practical ways to use this AI-based technology to boost your marketing efforts reducing the time needed.
What Is ChatGPT?
ChatGPT was launched in November 2022 and gained popularity pretty fast. A few days after its launch, more than a million people were trying out it, and ChatGPT (GPT 3) was downloaded 3,771 times from global users only in the first 10 days of January 2023. And that’s not by accident.
ChatGPT is an AI-powered tool created by OpenAI that can generate text on a given topic or ideas, headlines, and ad copies, find the information, work in a dialog mode, assist in UX/UI design process, and many more. In other words, ChatGPT can have a conversation with the user and answer questions, while its detailed answers are not random text, but are directly related to the questions.
That is probably the reason ChatGPT was used by students to write essays and research papers first and then for news/posts/articles writing. There are already attempts to write books using ChatGPT and even to create program code.
How It Works or 7 Mind-blowing (But True) ChatGPT’s Use Cases in Marketing
ChatGPT has become the most talked about an emerging trend in recent weeks. Some experts call it Google's killer, while others say that ChatGPT is just a handy tool for creating text, as simple and useful as a calculator for simple math. The truth is probably somewhere in the middle. ChatGPT can be used by anyone for everyday routine tasks, allowing you to create something bigger. Below we have outlined 7 bright examples of how this AI-based technology can make you more efficient and successful.
1. ChatGPT with GTM to Make Your Tracking More Efficient
ChatGPT can be used to make your tracking more efficient. This AI tool is extremely smart and reliable to use with Google Tag Manager (GTM).
And here are a few ways you can use ChatGPT with GTM:
1. Ask Questions to ChatGPT
If you’re a newbie and you need help in integrating the Google Tag Manager (GTM), then it's a perfect way to get extremely accurate step-by-step instructions with your project as an example. Here you can just ask for the steps on how to integrate GTM on a website, for example, in a Shopify store with all the nuances considered.
2. Write Custom HTML Listener
In this case, by providing the right prompts, not only did ChatGPT give the custom HTML code, but it also provided a thorough explanation of what the code will do, how it works, and how to implement the code in GTM.
3. Fix a Bug in Custom HTML
After adding and previewing some tags, you can face some errors. ChatGPT can help you fix the errors encountered in GTM. Just copy and paste the error description with the piece of code and turn it into the input for the ChatGPT. In the example, it not only gave a new code but also explained why this error occurred.
4. Work with Triggers (create a CSS Selector, RegEx, etc.)
You may be familiar with the trigger called element visibility trigger. Here we have the CSS selector method for the element you want to track. The CSS Selector is a very powerful tool, but it has a high barrier of entry for those unfamiliar with CSS. It is where ChatGPT can help even if you have zero knowledge of CSS.
Thus, you can provide a certain input to ChatGPT and ask it to write a CSS selector for the chosen element. What’s great about ChatGPT is that it gives not one but three codes all written in CSS form already.
Another popular option inside the matching options for the element visibility trigger is the matches RegEx option. Yet, to use ChatGPT with GTM’s matches RegEx option, you still need to know a bit about what you’re doing. Otherwise, you won’t be able to ask the right questions or know how to troubleshoot errors.
These are only a few ways to use ChatGPT with Google Tag Manager with some basic functionalities covered, including answering queries and follow-up questions to more advanced ones like creating custom code and debugging them. We suggest you look through the full guide with all the 10 ways how to improve your tracking with real examples provided.
2. Empower Your Marketing Team In 2023
ChatGPT is an excellent tool for creating headlines, email subjects and emails themselves, SEO-optimized content, ad copies, and so on. By providing ChatGPT with the right prompts, your marketing team can reduce time spent on creatives like headlines or hooks for cold emails by using this AI-powered solution. However, make sure to supervise all the content created to achieve settled objectives, though.
3. Create 1,000+ Uniquely Personalized Emails In Under 15 Minutes
ChatGPT is key to the automation of some routine tasks like the creation of newsletters. Alfie Marsh found a way to create over 1,000 personalized email intros in under 15 minutes. He says that all you need is to write one prompt template instead of writing one prompt for each email. Customizing this template with variables, ChatGPT will produce thousands of unique, personalized emails in seconds. Here is a foolproof guide with all the templates and instructions provided.
4. Build a Content Strategy
Louis Smith managed to create a content cluster using the AI tool. Yes, it’s possible to build a content strategy in 7 steps only with the help of ChatGPT:
- Ask for a list of entities related to the given topic;
- Create customer topical cluster;
- Use ChatGPT to build brief content based on the previous answers;
- Ask for the relevant FAQs from Google’s people also ask (PPA);
- Even ask ChatGPT to provide you with the FAQ schema for these;
- Ask to create a table with pros, cons, price, and other needed product details;
- Ask to build links to the new cluster.
Though ChatGPT has its limits, it can provide you with valuable insights about the product and competitors needed for content strategy.
5. Generate a Comprehensive Facebook Ads Campaign Strategy
ChatGPT can give you a great starting point and reasonable foundation for creating a creative campaign based on the product details provided.
First, you need to give input about the product you are going to promote. And then, ask ChatGPT for a specific strategy that includes copy, targeting, format, optimization, budget, and other details.
As a result of this case, when asked for five interest-targeting options, ChatGPT provided all of them. Watch and read what others did and rework it for your specific need, staying creative.
6. Create Epic LinkedIn Content
ChatGPT can be used for creating compelling LinkedIn content worth reading. Yet, without context and training, ChatGPT won’t provide you with the specific, niche-relevant ideas that you need. That’s why here are some prompts on how to succeed:
- Provide a piece of information about what you have already as a baseline;
- Ask it to represent the topics;
- Choose the idea and ask for a hook to keep going;
- Ask ChatGPT to outline the topic using PAS (for example);
- Feel free to ask to convert each section into separate headings;
- Now you have an idea, hook, outline, and headings, but still, you need cover art for the carousel. And here again, ChatGPT can do that for you, all left to do is to ask it for that.
So, as a result of cooperation with the AI, you can not only get high-quality ideas, hooks, a PAS outline, and headings but also receive original art.
7. Save 4+ Hours Of Prospect Research
You need to know whom to write to before creating any content like emails, ads, and so on. ChatGTP can help here as well. Thibaut Souyris managed to save over 4 hours a week of prospect research, generating 9 symptoms to be used in the outbound prospecting, in 1 minute vs a minimum of 10 minutes per prospect without ChatGPT.
Here are some briefs on how to do that:
1. Ask about the top 3 (or so) initiatives of your prospect;
2. Ask for 3 symptoms per initiative;
3. Refine results with prospect’s “About Section”.
Bottom Line: The Golden Mean
The rapidly changing consumer behavior has compelled marketers all over the world to adopt the latest in technology such as AI (artificial intelligence). It’s a way for businesses to make things easier and implement marketing methods relevant to user demands creating better conversions.
From data collection to personalized user journeys, and usage of behavioral data to improving Customer Relationship Management (CRM), today marketers can automate their email campaigns, SEO outreach, sales pipeline, and almost every business process by implementing such AI solutions as ChatGPT.
The emergence of such a powerful tool as ChatGPT is reshaping the landscape of various industries, including e-commerce and marketing. However, all the specialists who have already tried ChatGPT for their work agree that this tool cannot replace a human, at least for now. So, it should not be used as a replacement, but as an aid in creating more personalized and effective campaigns, products, websites, content, etc.