Top 5 Tips For Tire Retailers On How To Increase Online Sales

In the past, the automotive sector was often seen as a traditional brick-and-mortar business. 

But times have changed, and now, if you don’t offer client-oriented online services — you lose money. This is especially true for the tire retail market, which is expected to exceed 176 billion U.S. dollars by 2027, according to Statista. 

Want to be among the market leaders? Then, a strong online presence is no longer optional — it’s a must-have for developing a well-known brand and profitable business.

In this article, UX/UI and CRO experts from Turum-burum share proven tips that do work to help you boost online sales and stay ahead of the competition in the online tire retail niche.

5 Expert Tips To Build A Profitable Online Tire Retail Business

Do you know that 86% of consumers leave a brand after just two poor customer service experiences? Frequently, it’s due to a failure to understand niche-specific needs and the inability to meet client expectations.

Do not repeat the mistakes of your competitors, use their experiences to your advantage. Turum-burum, a full-cycle service agency, shares 5 proven tips for creating a client-focused tire retail website that drives business profits.

1. Homepage: Implement a Convenient Vehicle Tire Selector

If you want to win the hearts of your customers — take care of their time and nerves. A good way to do this is to implement a transparent tire and disk selector block. This solution not only speeds up the search for relevant product but also helps less experienced car drivers find what they need. 

For example, for Guma.ua, Turum-burum worked out a tire selector by the parameters of tires and cars. All the boxes contain lists of available options to help visitors make up their minds. Below this block, we placed an ‘I need help’ button to satisfy all categories of the target audience.

2. Optimize Filtering Options for Brands and Key Features

Our experience shows that 40% of users abandon their purchase if they find the product selection process too complicated. To help visitors quickly find a needed option on the category listing page, we recommend you to:

• Prioritize popular brands at the top of the filter list, based on analytical insights, with the remaining brands following in alphabetical order;

• Place the price filter high enough for better accessibility. 

During Shiny&Disky website redesign we repositioned the price filtering button which resulted in a 15% increase in users going to the product page and a 67% increase in those adding products to their cart.

3. Highlight Visual Catalog Categories on the Homepage

For tire retail websites, it is better to choose simple stylistics with predictable elements to place the main focus on brand’s products. However, we recommend adding colorful banners to your homepage that serve several functions at once:

• create additional entry points;
• encourage users to move further on the site;
• attract the attention of potential customers and arouse additional interest.

This solution will make your website more engaging for customers and motivate them to explore other website pages, which increases the likelihood of placing an order. 

After implementation of such block into the main page of a tire retail website, we noticed that approximately 40% of mobile users and 15% of desktop users used the new section for product search. As a result, the number of orders placed from the homepage increased by 8%.

4. Display All Product’s Size Options on the Product Page

The heatmaps prove that users frequently click on the “brand model” in the site breadcrumbs to visit the specific catalog page. This is likely to check for different sizes of a particular model.

To give customers what they expect from you, we recommend displaying all product sizes on the same page. This would streamline the shopping process and eliminate the need for additional searches, increasing the number of placed orders.

5. Think About Selling Pages Structure and Avoid Irrelevant Purchase Information

That’s especially important for product pages where users usually read products’ characteristics, compare items, and make their final decision. For example, when working on the Infoshina website redesign, we noticed that the product page was poorly structured, and difficult to read and navigate.

So, we fixed the indentation between the elements, removed the extra ‘Articles’ block and a banner that didn’t make much sense for customers. Instead, we raised the cross-sale blocks higher and fixed the ‘Buy’ button at the bottom of the page — a more usual and convenient place for website visitors.

The last step allowed us to increase the rate for the transition from the Product Item Card to the cart by 85.57%.

Why Your Tire Retail Business Needs A Client-Oriented Website To Drive Sales?

To boost business revenue in a highly competitive environment, you must create a powerful synergy of high-quality online and offline services for your clients. 

By developing a tire retail website that meets customer requirements, you can:

• Turn visitors into buyers;
• Enhance brand loyalty;
• Increase online sales;
• Get more regular customers;
• Achieve higher average order value.

So, how and where to start? The very first step is a comprehensive UX audit and then gradually change the interface to get the maximum profit in the shortest time. Today, you can go to an UX/UI/CRO agency like Turum-burum that offers a cost-effective solution like a redesign package to boost your online sales within just a month. The package contains a UX audit report, prioritized interface improvement hypotheses, and mockups with selected UX/UI changes ready to be implemented without delays, and the support for all the process along. 

Yes, websites are no longer the advertising means — they serve as an efficient sales tool for engaging more clients and increasing the number of placed orders. They are to be user-friendly and efficient. And the earlier you take action, the more you win. 

Links to sources of statistics used in the article:

1. Statista
2. Meteorspace