Turum-burum team and 4 world-leading proven professionals from Optimizely, Hotjar, CXL, Baymard Institute invite you to dive into the world of website conversion rate optimization. In this article, we will tell you about the most common usability mistakes that cause you to lose sales.
You will find out the tools for collecting information about user behavior and get the answer to the main question, and that is, how to invest in UX/UI design and CRO properly to increase your revenue.
We decided to communicate with all these speakers because we know the common problem — most marketers continue to run ads on ineffective landing pages. Even if they increase their budgets, they still get the same low conversions as before. At the same time, business owners continue to underestimate the benefits of website design and website conversion rate optimization because they have associated design with graphics rather than as a way to improve the user experience.
So, we invite you to watch a video recording of the Online eCommerce Conference for Conversion Growth, where you will find the most essential recommendations on how to improve your eCommerce website.
Here is a little time hint, so you can quickly find the speech you are interested in:
3:40 — Mårten Bokedal, Director of Product Strategy at Optimizely. Title of keynote: "Experimentation economy - How a culture of experimentation can deliver better ecommerce outcomes"
58:30 — Juliana Jackson, Product Growth Manager at CXL. Title of keynote: "The myth of retention and CLV"
1:58:00 — Denys Studennikov, COO and the Head of UX/UI department at Turum-burum. Title of keynote: "How to constantly increase the conversion by gradually improving the site"
2:49:20 — Rebecca Hugo, Senior UX Auditor from Baymard Institute. Title of keynote: "Mobile UX findings from Testing the World's Leading eCommerce Sites"
3:18:50 — Karissa Van Baulen, Lead Customer Education Manager at Hotjar. Title of keynote: "Focus on your customers 101"
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