Pratik

Ukrainian brand of shoes and accessories, 5000+ models of shoes Pratik.com.ua

Problems

We applied the following tools for usability check:

- collected feedback,

- went through webvisor records,

- studied heat maps.

Information on the website was poorly structured, there were no explicit calls for action. Over 80% of the traffic was on mobile, where the most critical mistakes in terms of conversion were concentrated.

Task

Redesign the website using RSR strategy, being guided by the mobile first principle: make a project, design and develop a new online shoe store that can stand in one line with well-known brands.

The site was supposed to be positioned as a young modern shoe brand with quality products at friendly prices.

Solution

Bitrix Technology

Integrations with the Liqpay cashless payment service, postal and courier company Nova Poshta, bulk SMS sender TurboSMS, etc.

Interface in detail

- Top banner for announcing promotions

- Additional entry points on the main page

- Emphasis on the product on the product list page

- Functionality of reserving the product

- Quick Order function

- Cross-selling and upselling techniques

- Registration/authorization with a phone number

- and other interface details for users' convenience.

Result

When the online shoe store Pratik was created, development and editing took 4 months, design - 1.5 months.

The conversion rate on desktop increased by 170.73%
The conversion rate on mobile increased by 33.33%
The conversion rate on tablet increased by 26.83%

For more information on how these results have been achieved, please read the article. We keep supporting the project using the ESR approach.

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