We applied the following tools for usability check:
- collected feedback,
- went through webvisor records,
- studied heat maps.
Information on the website was poorly structured, there were no explicit calls for action. Over 80% of the traffic was on mobile, where the most critical mistakes in terms of conversion were concentrated.
The site was supposed to be positioned as a young modern shoe brand with quality products at friendly prices.
Integrations with the Liqpay cashless payment service, postal and courier company Nova Poshta, bulk SMS sender TurboSMS, etc.
The conversion rate on desktop increased by 170.73%
The conversion rate on mobile increased by 33.33%
The conversion rate on tablet increased by 26.83%
For more information on how these results have been achieved, please read the article. We keep supporting the project using the ESR approach.