Brain

the shop of smart purchases brain.com.ua
Goal
create a non-typical online-shop design that looks perfectly well on smartphones and PC tablets
Шапка
Шапка
Solution

We used a minimalistic design and a simple color scheme in order to avoid information overload. Because of a well-defined structure,
a thought-out system of filters and intuitive navigation, it’s easy to find any product with just a few mouse clicks. Online-shop is convenient to use on mobile devices, whether the user wants to make a purchase or find information about the specific product.

Functional menu

Seemingly simple main menu in fact conceals an extensive catalog in the form of the dropdown list. Each of the nine categories is divided into multiple sub-categories for ease of reference they expand to almost full screen. Links to the most popular categories are placed under and at the left of the main menu

brain-menu.jpg

Функциональное меню
Выдача товара
Products page
The products’ page has a traditional tile view and list view. In order to create easy navigation, different filters, sorting functions and marking labels were developed for each category.
Выдача товара
Product card
Although there are a lot of product details, they’re easy to read through a well-thought architecture. We used large photos of products and bright colors in order to emphasize the price and “Buy” button. The product card navigation simplifies the acquaintance with the items, makes it easier to view the page
Карточка товара
Корзина
Ordering
If the user places a cursor on the shopping bag, selected products and “Buy” button are shown. Users can choose a quantity of goods, get acquainted with bonuses and discounts and see the total sum to be paid
Корзина
Brain-гид
Brain-guide
The Brain-guide helps users to choose the right products, shows relevant news and the results of tests, gives advices, shows reviews. The structure of the guide elaborated in such a manner as to help users easily navigate the information and quickly find the right products
Brain-гид
Game portal
For convenience of gamers, all the gaming products are placed under the special category. There is everything users might need – ranging from gaming chairs to souvenirs. The category navigation forms a complete picture of the assortment, makes search and selection of the products easier
Игровой портал
Баннер из иконок
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